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WirelessDevNet.com Press Release
THQ Wireless Lands Deal With The National Basketball Association
CALABASAS HILLS, Calif.--Nov. 4, 2004--THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ:THQI), has reached an agreement with the National Basketball Association (NBA) to create the most comprehensive suite of officially licensed basketball-themed wireless products to date, including games, fantasy applications, information services, ringtones and graphics. These wireless products will be featured in the NBA's new wireless sports package, "NBA Unwired," and will be available in the U.S. to coincide with the start of the 2004 Basketball season, which tipped off on November 2. The new relationship marks THQ Wireless' most extensive offerings with a professional sports league.
Fans can experience the action and excitement of the basketball season anytime and anywhere with NBA Basketball 2005, the first 5-on-5 NBA wireless simulation game and NBA Fantasy Five 2005, the first officially licensed basketball fantasy game for wireless that allows fans to build fantasy teams and be rewarded points based on real-life players' performances on a daily basis.
In addition, THQ Wireless announces the first series of official NBA player voice ringers. Basketball fans can now personalize their phones with downloadable greetings from some of the NBA's biggest stars, including Ray Allen of the Seattle SuperSonics, Richard Jefferson of the New Jersey Nets, Elton Brand of the Los Angeles Clippers, Chris Webber of the Sacramento Kings, Jermaine O'Neal of the Indiana Pacers and Earl Boykins of the Denver Nuggets.
"Our collaboration with the NBA will deliver the basketball enthusiast's ultimate mobile entertainment experience," said Tim Walsh, president of THQ Wireless. "The authenticity of the gameplay, sounds and graphics will have the fans jumping out of their seats for more."
The roster of licensed NBA offerings from THQ Wireless will include:
NBA Basketball 2005 (Simulation Game) -- NBA Basketball 2005, featuring all 30 NBA teams, offers realistic five-on-five NBA action for mobile phones.
NBA Fantasy Five 2005 (Fantasy) -- NBA Fantasy Five 2005 allows fans to put their GM skills to the test and select their own "fantasy" team of five NBA players that are rewarded points based on their real-life performances each night.
NBA Courtside Live Mobile (Mobile Game Statistics Tracker) -- Real-time player stat updates, play-by-play and game scores from every NBA game, plus news headlines and schedule information.
NBA Ringtones & Wallpapers -- Basketball fans will be able to customize their phones with the voices of their favorite players, including Chris Webber of the Sacramento Kings, Richard Jefferson of the New Jersey Nets and Jermaine O'Neal of the Indiana Pacers. Fans can also decorate their phones with NBA team logos.
The NBA suite of wireless products from THQ Wireless for "NBA Unwired" is expected to be available through all major mobile phone carriers.
About THQ Wireless:
THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ:THQI), is a leading worldwide publisher and distributor of applications for mobile devices with an expansive catalog of licensed and original content including applications based on the WWE(TM), professional sports leagues, MotoGP, Worms(R) and popular Nickelodeon properties. THQ Wireless has relationships with major wireless carriers, operators, device manufacturers and retailers worldwide. Further information can be found at www.thqwireless.com.
About THQ:
THQ Inc. is a leading, worldwide developer and publisher of interactive entertainment software for a variety of hardware platforms including those manufactured by Sony Computer Entertainment America Inc., Nintendo and Microsoft as well as PC CD-ROM and wireless devices. The THQ web site is located at www.thq.com. THQ, THQ Wireless and their respective logos are trademarks and/or registered trademarks of THQ Inc.
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