|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Motorola and QUALCOMM Bring Location-Based Services Solution to Operators Worldwide
LIBERTYVILLE, Ill., Nov. 17 -- Motorola (NYSE: MOT - News) today announced an agreement with QUALCOMM Incorporated (Nasdaq: QCOM - News) to offer its VIAMOTO Location-Based Service (LBS) solution via the BREW distribution system, part of the BREW solution. VIAMOTO is an award-winning software suite of distributed client/server location software that transforms cell phones and other in-vehicle wireless devices into portable navigation systems and local information guides. Wireless CDMA operators utilizing the BREW solution will soon have the option of offering their subscribers a proven navigation solution that allows them to travel with confidence and ease.
Next to email, Location-Based Services -- specifically directions and navigational information -- are the top applications that consumers want to have on their cell phones. According to The Yankee Group, one-third of all U.S. wireless users are interested in receiving location-based information such as driving directions. And In-Stat/MDR recently found that over 60% of users want simple navigational information -- software that helps determine their location or the location of their friends.
"Making applications that are easy-to-use and highly accessible is critical to driving consumer adoption," said Neal Campbell, Vice President of Location Solutions, Motorola. "By working with QUALCOMM to deliver our VIAMOTO solution over the BREW distribution system, we're giving Operators the ability to offer their subscribers a practical navigation tool while extending the reach of location based services."
"Offering the VIAMOTO solution through the BREW solution broadens the scope of applications available for wireless operators to offer their subscribers, providing an easy way to increase ARPU and strengthen wireless data retail services," said Gina Lombardi, Senior Vice President of Marketing and Product Management for QUALCOMM Internet Services.
Under the agreement, Motorola will be able to develop and publish applications and extensions for wireless CDMA operators utilizing the BREW solution -- the first of which is Motorola's VIAMOTO Location-Based Service (LBS) software application. Motorola has also agreed to provide BREW LBS extensions that will enable software developers to add VIAMOTO turn-by-turn direction capabilities to other BREW applications such as fleet management, customer relationship management and field service applications for enterprises to points-of-interest finders and location-based games for consumers.
About Motorola
Motorola, Inc. (NYSE: MOT - News) is a global leader in wireless, broadband and automotive communications technologies that help make life smarter, safer, simpler, synchronized and fun. Sales in 2003 were U.S. $27.1 billion. Motorola creates innovative technological solutions that benefit people at home, at work and on the move. The company also is a progressive corporate citizen dedicated to operating ethically, protecting the environment and supporting the communities in which it does business. For more information please visit: http://www.motorola.com .
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All other product or service names are the property of their respective owners.
|
|
|
