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WirelessDevNet.com Press Release
Crisp Wireless and NBC Premiere Mobile Application to Showcase NBC's Fall Line-Up
New York, NY – October 11, 2004 – Crisp Wireless, a leading provider of next generation mobile content management and wireless delivery software applications, today announced the launch of its mobile application for NBC’s fall show line-up through a major North American wireless carrier. TV enthusiasts can now watch the latest video clips, sign-up for show alerts, as well as browse pictures and bios of their favorite actors, all made possible with Crisp Wireless’ innovative mLogic Media 3G product -- recently launched as part of a broader offering of solutions to enable wireless application.
Crisp Wireless’ mLogic 3G allows mobile customers to stay tuned-in to the latest and hottest NBC shows such as Hawaii, Joey, Las Vegas, LAX and Last Comic Standing. “It’s always exciting for us to develop and provide content for different applications and situations. We’re glad to continue our relationship with NBC and our wireless partners,” said Boris Fridman, CEO of Crisp Wireless.
NBC’s fall schedule just got hotter. With the touch of your mobile phone, mobile customers have access to the following shows’ exciting new features:
Hawaii – Take a trip to paradise with this action-packed police drama with access to trivia and video clips.
Joey – Joey Trivia, promos and tune-in alerts.
Las Vegas – Weekly previews, bios and casino games.
LAX – An up-close-and-personal look at this Los Angeles International Airport based drama with weekly previews, actor photos and video clips.
Last Comic Standing – Users are sure to laugh with a joke of the week.
Crisp Wireless’ new mLogic Media 3G product provides seamless content management and delivery capabilities, to bring the sneak peeks of episodes and the hottest photos via a highly aesthetic interface. mLogic Media 3G is the server side component of the application that provides subscription and billing functionality, content management, automated image and video formatting, and user management.
About Crisp Wireless
Crisp Wireless is the leading provider of mobile applications and content management solutions for consumer-facing enterprises. Crisp Wireless provides companies with an innovative new medium to reach their customers, create new sources of revenue, and capitalize on the emerging mobile marketplace. The mLogic 3G technology solutions and Crisp Wireless’ development and management services enable clients to rapidly and economically deploy multimedia content and mobile commerce solutions across all carriers and handsets. For more information, please contact info@crispwireless.com or visit www.crispwireless.com.
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