|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
LightSurf Discusses Best Practices For Delivering on The Promise of MMS
LONDON--Oct. 15, 2004--
Imaging Industry Veteran Dennis Hamann Presents Current Successes and Challenges for MMS during Implementations Conference
LightSurf Technologies, Inc., the global leader in open standards multimedia messaging and interoperability solutions, today announced that Dennis Hamann, Managing Director of LightSurf International, will be a featured speaker at the upcoming MMS Implementations conference in London on the 20th and 21st of October. Mr. Hamann, an imaging industry veteran, will discuss how wireless carriers can deliver on the promise of multimedia messaging services (MMS), while highlighting industry successes and challenges.
LightSurf is leading the MMS solutions market with deployments across Europe, North America, Latin America, and Asia. LightSurf's integrated approach to MMS closely links the Internet with wireless messaging, creating an unsurpassed user experience that reflects how consumers really use their camera phones. This unique approach helps LightSurf customers to drive MMS volume and revenue to record levels, and enjoy considerable success in the marketplace. For example, Sprint PCS, a leading LightSurf customer in North America using LightSurf's PictureMail service, recently announced the delivery of more than 270 million messages in the time period from August 2002 to September 2004 -- messaging volumes that easily dwarf that of other carriers.
Wireless carriers have been waiting for the revenue growth that MMS was supposed to provide, but initial consumer adoption has not met expectations. Few wireless carriers have generated any significant revenue from MMS. With the right applications and approach, wireless carriers can achieve great success with MMS. For example, with LightSurf PictureMail, Sprint PCS increased average revenue per user (ARPU), while reducing subscriber turnover (churn).
Mr. Hamann will discuss: "How to deliver on the promise of MMS" with examples and emphasis on the following recommendations:
Delight the consumer from the very beginning of their multimedia messaging experience
Educate the consumer through promotions and simple functionality that will allow them to experience the benefits of multimedia messaging
Pursue an outsourcing strategy for MMS infrastructure -- both to conserve capital and to allow rapid innovation for an evolving market
The MMS Implementations conference is being held in London, UK, at the Mayfair Conference Centre on the 20th and 21st of October 2004. Mr. Hamann's informative discussion, entitled "How to Deliver on the Promise of MMS," is scheduled for the 21st of October 2004 at 16:15 (4:15 p.m.) GMT.
About Dennis Hamann
A longtime veteran of the imaging industry, Mr. Hamann brings extensive digital imaging experience to LightSurf, including 14 years with Hewlett-Packard where he was one of the original product managers for the HP ScanJet scanner program, and acted as Worldwide Marketing Manager for HP's PDA business in Singapore. In addition, during his tenure at HP, Mr. Hamann spent over five years in Europe where he first introduced the HP ScanJet Scanner product line into the European market in 1989. He then helped found the Bergamo Hardcopy Division in Bergamo, Italy in 1992. Mr. Hamann also brings experience from Kodak where he managed the company's AOL You've Got Pictures, Kodak Picture CD and Retailer.com services.
About LightSurf Technologies, Inc.
LightSurf is the global leader in Open Standards MMS, Picture and Video Messaging, and Interoperability solutions supporting all mobile devices and wireless networks. LightSurf's open standards-based services are currently deployed worldwide with partners including Bell Canada (TSX:BCE-T), Eastman Kodak (NYSE:EK), Iusacell (BVM:CEL) (NYSE:CEL), LG International Corp. (KSE:6657.KS), Qualcomm (Nasdaq:QCOM), Microsoft (Nasdaq:MSFT), mmO2 plc (LSE:OOM), Motorola (NYSE:MOT), Nokia (NYSE:NOK), Rogers Wireless (TSX:RCM.B) (NYSE:RCN), Samsung Electronics (KSE:05930), Sanyo (Nasdaq:SANYY), Sprint (NYSE:FON), Telecom New Zealand (NZSE:TEL) (NYSE:NZT) and Toshiba (TSE:6502). Founded in 1998 by industry visionary Philippe Kahn, LightSurf is a privately held company headquartered in Santa Cruz, Calif
|
|
|
