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WirelessDevNet.com Press Release
AURA partners With Bluepluse Pty Ltd
Bluepulse Pty Ltd, developer of the revolutionary location based mobile delivery software called bluepulse, has formed a business partnership with AURA Digital Communications Pty Ltd, a specialist in mobile marketing and m-commerce.
In a world first at Broadway Shopping Centre, NSW, Bluepulse is launching its patent pending location-based delivery software this October 22nd. Managing Director, Ben Keighran, said "We selected AURA to manage our content partner relationships because of AURA's mobile marketing experience and the fact the company is one of the global pioneers of mobile coupons and mobile ticketing."
"Both companies know how to introduce ground-breaking technology and develop opportunities with new marketing media," he says.
Bluepulse technology will allow retail outlets in the Broadway Centre to communicate with 'bluepulse' subscribers as they walk through the centre by giving consumers access to relevant and valuable information and offers through their mobile phone. Compatible 'Bluetooth' enabled mobile phones, can access specific mobile content as soon as the owner enters the Broadway Centre. By incorporating mobile coupons and mobile ticketing, customers will soon by able to buy movie tickets and redeem special discounts by simply presenting their phone at the participating retail outlet.
"Bluepulse is like having a search engine in your pocket that is constantly searching for information about your surroundings and presenting the information on the mobile screen," says Mr Keighran.
"In a shopping centre it will help you find a particular shop, an ATM or toilet with step-by-step directions. You can view shop specials, check the movie times, look at movie trailers, and even have your shopping list appear from your home computer." "You can also use bluepulse through normal carrier networks when outside a shopping centres Bluetooth network."
AURA will represent Bluepulse as their sales and marketing arm for network content. In addition to managing the network advertising, subscription sales and content partner relationships, AURA will provide their patented mobile coupon and ticketing technology.
"The two companies are a perfect fit," says AURA Sales & Marketing Manager, Adam Dunne. "Bluepulse has the world leading technology and AURA has the marketing and sales expertise with experience in retail promotions.
"We believe that Bluepulse technology will, before long, become an integral part of every shopping centre because by providing consumers with access to valuable information and offers, retailers can increase the footfall and sales through their store. If the consumer's permission is granted then relevant and targeted information may even be delivered to the consumers as they pass by the shop front."
www.bluepulse.com.au
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