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WirelessDevNet.com Press Release
Sprint Customers Can Enjoy Their Favorite HBO(R) Show and Characters Through New Ringer
OVERLAND PARK, Kan., Oct. 20 Millions of fans of HBO's
award-winning series SEX AND THE CITY(R) have faithfully followed six seasons
of the trials and tribulations of single women in New York City. Now fans can
have fun with the SEX AND THE CITY themed Music Tone and screen savers of
Carrie, Charlotte, Miranda and Samantha (and the leading men in their lives)
every time they answer their phone on the enhanced Sprint Nationwide PCS
Network. Sprint (NYSE: FON) and HBO announce a partnership to bring a ringer
and screen savers from the critically acclaimed series to Sprint PCS Vision
customers nationwide, providing fans with a new way to continue bonding with
their favorite ladies.
"Sprint is pleased to bring current, popular content to our wireless
customers so they can continue customizing their wireless phones to reflect
their personality," said Jeff Hallock, vice president - Consumer Product
Marketing, Sprint. "SEX AND THE CITY is such a successful television show
with a huge fan base that can now enjoy a ringer and screen savers from their
favorite show every day."
The premium downloadable content from SEX AND THE CITY now is available on
select Java-enabled Sprint PCS Vision Phones and includes:
SEX AND THE CITY branded portal on the Sprint PCS Vision platform
Ringer: Music Tone, actual song clip of SEX AND THE CITY theme song
($2.50 per ringer)
Static and animated screen savers: SEX AND THE CITY logo and images of
the cast ($1.50-$2.00 per screen saver) including Carrie, Charlotte,
Miranda and Samantha, plus Mr. Big, Smith, Aidan, Steve and Harry.
"We're pleased to be working again with Sprint in the expansion of content
offerings featuring some of our most popular original series," said John
Penney, vice president, business development at HBO. "With the successful
launch of THE SOPRANOS(R) mobile content earlier this year, we now look
forward to bringing the HBO brand to an even larger audience with SEX AND THE
CITY."
SEX AND THE CITY was created by Darren Star; executive produced by Michael
Patrick King, John Melfi, Cindy Chupack, Jenny Bicks and Sarah Jessica Parker;
and based on the book by Candace Bushnell. A candid, comic view of sex and
relationships, SEX AND THE CITY stars include Sarah Jessica Parker as Carrie
Bradshaw, Kim Cattrall as Samantha Jones, Kristin Davis as Charlotte York,
Cynthia Nixon as Miranda Hobbs, Chris Noth as Carrie's ongoing love interest
Mr. Big, John Corbett as Carrie's ex-boyfriend Aidan Shaw, David Eigenberg as
Miranda's husband Steve Brady, Evan Handler as Charlotte's husband Harry
Goldenblatt and Jason Lewis as Samantha's love interest Smith Jerrod. Images
of all these characters are featured in the new screen savers.
Sprint recently announced 5 million Sprint PCS Vision customers through
the end of second quarter, leading the industry in the use of advanced data
services. Sprint PCS Vision includes services that allow customers to take
and receive pictures; browse the Internet at speeds faster than most dial-up
connections; check personal and corporate email; watch clips and stream audio
for news and music; and download Music Tones, polyphonic, animated and voice
ringers, and full-color, graphically rich games and screen savers, all on the
enhanced Sprint Nationwide PCS Network. Customers who select the Sprint PCS
Vision Premium Pack for $15 per month get up to a $10 credit each month toward
the download of premium services, including games, ringers, screen savers and
other services.
About Sprint
Sprint is a global integrated communications provider serving more than
26 million customers in over 100 countries. With more than $26 billion in
annual revenues in 2003, Sprint is widely recognized for developing,
engineering and deploying state-of-the-art network technologies, including the
United States' first nationwide all-digital, fiber-optic network and an award-
winning Tier 1 Internet backbone. Sprint provides local communications
services in 39 states and the District of Columbia and operates the largest
100-percent digital, nationwide PCS wireless network in the United States.
For more information, visit http://www.sprint.com .
About HBO
Home Box Office, Inc. is the premium television-programming subsidiary of
Time Warner Inc., providing two 24-hour premium television services, HBO and
Cinemax. Together, both networks reach approximately 39 million subscribers
in the United States via cable and satellite delivery. Home Box Office's
international joint ventures bring HBO branded services to more than 50
countries around the globe.
http://www.HBO.com
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