|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Fans Personalize Mobile Phones With New NASCAR.COM Content Available on BREW(R)-Enabled Phones
SAN DIEGO, Oct. 25 -- Digital Orchid Inc., an innovator in
the development, management and distribution of branded wireless applications,
and eMbience Inc., a leading developer and publisher of wireless software,
today announced that NASCAR.COM TO GO wallpaper and ringtones were recently
made available for QUALCOMM's BREW solution. NASCAR.COM TO GO wallpaper and
ringtones enable fans to personalize their cell phones to reflect their
passion for NASCAR, and connect them to their favorite sport.
The BREW-based version of NASCAR.COM TO GO wallpaper and ringtones
leverages the eMbience content delivery platform. To learn more about
NASCAR.COM TO GO and its service, go to http://www.nascar.com/mobile.
"Personalizing your phone with custom ringtones and wallpapers has become
one of the hottest new industries in the United States. NASCAR fans can now
personalize their phone with their favorite racing image and sound. In
addition, fans can get the latest NASCAR content, as updates are available
every week right after the races," said Cindy Sisson, SVP of Marketing of
Digital Orchid.
"There are more than 75 million NASCAR fans and counting," said Dr. Nimish
Shrivastava, President of eMbience. "With today's hectic lifestyles, we
wanted to help keep these fans close to their favorite sport and make their
mobile phones ring with the excitement of NASCAR racing."
QUALCOMM's BREW solution provides products and services that connect the
mobile marketplace value chain, which includes publishers, developers, content
providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based
applications and content, and 27 manufacturers have offered more than 150
BREW-enabled device models to consumers. BREW is successfully enabling the
commercial wireless data services of many successful operators, including
Verizon Wireless, Alaska Communication Systems, ALLTEL, Cellular One, Cellular
South, Cricket Communications, MetroPCS, Midwest Wireless, NTELOS, Pioneer,
Rural Cellular Corporation and U.S. Cellular in the United States, Bermuda
Digital Communications, China Unicom, KDDI in Japan, KTF in South Korea, Hutch
in Thailand, Iusacell in Mexico, VIBO in Taiwan, Tata in India, Telstra in
Australia, VIVO in Brazil, BellSouth Argentina, BellSouth Chile, BellSouth
Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua,
BellSouth Panama, BellSouth Peru, Movicom in Argentina, Movicom in Uruguay,
Telcel and Movilnet in Venezuela, Verizon Dominicana, Verizon Wireless Puerto
Rico, Pelephone in Israel and Zapp in Romania.
About Digital Orchid
San Diego-based Digital Orchid is in the business of building, managing
and distributing unique branded wireless applications for the mobile industry.
The company provides the leadership necessary to enable the wireless industry
to successfully make the transition from offering traditional circuit switched
voice services to advanced packet switched data services. The company's
systems integration approach to the production and distribution of wireless
online services eliminates the barriers that have limited the adoption of
wireless applications in the past. Specifically, the company develops
sophisticated suites of applications, leverages carrier relationships,
integrates various technological components and uses the already established
marketing channels of large brands to create a unique experience for the
mobile user. In addition, the company enables new marketing and distribution
opportunities for both the carriers and the brands, thereby increasing the
number of subscribers who can access Digital Orchid solutions.
About eMbience
eMbience Inc. was founded with a vision to be a leading global wireless
entertainment and information application developer and publisher. eMbience
builds and publishes innovative productivity tools, information and
entertainment applications for mobile phones. eMbience developers are experts
at the newest wireless software technologies, including QUALCOMM's BREW, J2ME,
Symbian and WAP. eMbience is also a proud Elite BREW(R) Developer. From
partnership such as Modtones and AccuWeather, to its own diverse portfolio of
applications including Masttones, Wine Cell'r, Drinknation and Traffic Map,
eMbience's software design is recognized and respected throughout the wireless
industry. Visit eMbience at http://www.embience.com.
|
|
|
