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WirelessDevNet.com Press Release
Nokia Launches Operator-Brandable Mobile Content and Application Distribution Platform
CTIA Wireless IT & Entertainment 2004, SAN FRANCISCO, California, October
25 -- Nokia (NYSE:NOK), the global leader in mobility,
today launched the Preminet(R) solution, a major worldwide initiative
designed to streamline the distribution process for innovative and fully
certified mobile content and applications. Created to satisfy the needs of
the entire mobile software value chain, Preminet sources premier Java and
Symbian OS software from leading developers and content aggregators around
the globe to give operators a master catalog of applications, games and other
mobile content. It also offers operators a complete solution for delivery,
billing and revenue distribution, providing an end-to-end, operator-brandable
platform for launching new applications and services to consumers.
Consisting of a master catalog, a service delivery platform and an
optional innovative client application, Preminet provides a turnkey solution
that initially is available as a hosted offering by Nokia. Preminet is
designed to integrate easily into existing systems, including content
delivery gateways, authentication systems and billing platforms. To maximize
consumer uptake of games, applications and other content, the flexible,
operator-brandable client application works side-by-side with an operator's
other discovery methods (WAP, SMS and Web) to let end users find, sample,
download and securely pay for mobile software.
"Until now, each operator has been responsible for maintaining hundreds
of relationships with individual Java and Symbian OS developers and sourcing,
and testing each application before bringing them to the end-user," said Lee
Epting, vice president, Forum Nokia. "With Preminet, we now provide a single
source for operators to acquire a comprehensive range of industry certified
content, applications and services, and a complete platform for managing
distribution to their customers. Operators now have the ability to launch a
differentiated service offering in a very simple manner without major
investment."
Preminet helps content aggregators and developers, including the 1.6
million members of Forum Nokia - the world's largest wireless developer
community - quickly and easily make more money from their Java and Symbian OS
software by providing a single channel to access the wireless industry's
largest addressable market. Java is the leading platform for mobile software
worldwide, with over 350 million Java technology-enabled handsets in the
marketplace as of June 2004, while Symbian OS is the most popular smartphone
operating system in the world, running over two-thirds of the world's
smartphones. Analyst firm Ovum further expects that within three years,
annual shipments of Symbian OS smartphones will top 100 million per year,
while the total number of Java-enabled phones in the market will be over 1.5
billion. Preminet is also air interface agnostic and works across GSM, CDMA
and other types of cellular networks.
"The size of the potential market for Java and Symbian OS software makes
this a very significant initiative," said David Kerr, Vice President,
Strategy Analytics. "Cost, complexity and fragmentation are the critical
barriers to content revenue. Nokia's global operator relationships, its
leadership in rich media devices and its ability to cross the chasm to the
content industry make it the natural choice to deliver this service."
All of the games and other applications in Preminet are tested under the
industry-wide Java Verified Program(TM) and Symbian Signed testing and
certification initiatives. Java Verified and Symbian Signed were launched
earlier this year and are supported by a broad coalition of mobile operators,
handset vendors and other companies, including Sun Microsystems and Symbian,
respectively. Screenshots, icons, content guidelines and documentation for
each application are pre-certified, as well, assuring operators that every
application is completely market-ready.
"We strongly support Nokia in this endeavor," said Alan Brenner, vice
president, Consumer and Mobile Systems Group of Sun Microsystems. "Thanks to
Nokia's use of open standards and industry-wide initiatives, we believe
Preminet will help drive interoperability and efficiency across the mobile
software industry, bringing more leading mobile Java applications to market."
"Symbian OS smartphone applications have seen great success with almost
double the global sales and number of new third party applications since last
year," said Marit Doving, executive vice president, marketing, Symbian.
"Nokia's Preminet provides an exciting way for operators to fully realize the
value of open-standard-based phones on their networks through the deployment
of rich applications and services in a way that strengthens their service
proposition to the customer."
Applications and content which pass certification and are accepted into
the Preminet Master Catalog will instantly be available to mobile operators
around the world through a single channel. Operators may pick and choose the
applications they want from the catalog, and present them in their branded
portal together with applications they source elsewhere. The catalog will
feature the best applications from the global community of developers
supported by Forum Nokia, including members of Forum Nokia PRO, the service
for advanced developer companies that delivers premium levels of technical,
business development and marketing support. Preminet will also include
premium branded content offerings.
More information about Preminet(R) Solution will be available at:
http://www.nokia.com/preminet after the opening of the CTIA Wireless I.T. &
Entertainment 2004 show.
For more information about the Java Verified Program visit:
http://www.javaverified.com
For more information about Symbian Signed visit http://www.symbiansigned.com
About Forum Nokia
Nokia's global developer program, Forum Nokia connects developers to
tools, technical information, support, and distribution channels they can use
to build and market applications around the globe. From offices in the U.S.,
Europe, Japan, China, and Singapore, Forum Nokia provides technical and
business development support to developers and operators to assist them in
achieving their goal of successfully launching applications and services to
consumers and enterprises. More information is available at
http://www.forum.nokia.com
About Nokia
Nokia is the world leader in mobile communications, driving the growth
and sustainability of the broader mobility industry. Nokia is dedicated to
enhancing people's lives and productivity by providing easy-to-use and secure
products like mobile phones, and solutions for imaging, games, media, mobile
network operators and businesses. Nokia is a broadly held company with
listings on five major exchanges. For more information, visit http://www.nokia.com
Copyright (c) 2004 Nokia. Nokia, Nokia Connecting People, Preminet are
trademarks or registered trademarks of Nokia Corporation.
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