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WirelessDevNet.com Press Release
Warner Bros. Online to Publish BREW® Applications
BURBANK, CA – Oct. 25, 2004 – Warner Bros. Online today announced it has signed an agreement to publish wireless games and entertainment applications developed for QUALCOMM’s BREW solution. Among the brands slated to appear later this year are Looney Tunes, Scooby-Doo, Harry Potter and DC Comics, with additional branded titles being introduced throughout 2005.
The pairing of Warner Bros. Online and QUALCOMM, an innovator and leader in wireless technology, is an especially powerful combination. Mobile consumers will soon be able to wirelessly download a variety of Warner Bros. Entertainment-branded applications to their BREW-enabled handsets, including games, wallpapers, ringtones and screensavers.
“With the BREW solution, QUALCOMM has built a vibrant, robust technology solution and we are excited about the opportunities it will give us to create compelling, high-quality entertainment content for the wireless space,” said Doug Dyer, vice president of wireless for Warner Bros. Online. “Additionally, their proven ability to reach a global audience will help us further extend our brands into the mobile marketplace.”
“Warner Bros. is one of the world’s most prolific creators of entertainment content” said Mike Yuen, director of BREW Developer Relations for QUALCOMM Internet Services. “We are excited to add content from their globally recognized library of brands and characters to the BREW roster.”
QUALCOMM's BREW solution provides products and services that connect the mobile marketplace value chain, which includes publishers, developers, content providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are creating BREW-based applications and content, and 27 manufacturers have offered more than 150 BREW-enabled device models to consumers.
BREW is successfully enabling the commercial wireless data services of many very successful operators, including Verizon Wireless, Alaska Communication Systems, ALLTEL, Cellular One, Cellular South, MetroPCS, Midwest Wireless, NTELOS, Rural Cellular Corporation and U.S. Cellular in the United States, China Unicom, KDDI in Japan, KTF in South Korea, Hutch in Thailand, Tata in India, Telstra in Australia, VIVO in Brazil, BellSouth Argentina, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador, BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru, Movicom in Argentina, Movicom in Uruguay, Telcel and Movilnet in Venezuela, Verizon in the Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in Israel and Zapp in Romania.
About Warner Bros. Online:
Warner Bros. Online (WBOL) (www.warnerbros.com) provides full-service interactive solutions for Warner Bros. Entertainment subsidiaries and external clients alike. WBOL offers its clients strategic digital planning and marketing support, while employing proprietary, next generation technologies in its suite of high quality, highly creative interactive solutions that include: web site creation and hosting, end-to-end design, animation, game creation, CRM and consumer privacy guidance, wireless development and original content. The company’s international capabilities span more than 40 international markets throughout Europe, Asia and Latin America. WBOL also serves as the entry point into, and aggregator of all things Warner Bros. Entertainment, including such megabrands as The Matrix, Looney Tunes and Harry Potter.
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