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WirelessDevNet.com Press Release
Pharos Selects NAVTEQ as Map Data Supplier
CHICAGO, Oct. 26 -- NAVTEQ (NYSE: NVT), a leading
global provider of digital maps for vehicle navigation and location-based
solutions, has been selected as a map data provider to Pharos Science &
Applications, Inc., a leading provider of portable GPS navigation and
location-based services since 1998.
NAVTEQ maps bring a unique level of accuracy and richness of information
about the road network to navigation solutions, delivering the optimum
navigation experience on handheld devices. With leading automotive, wireless,
Internet and fleet companies comprising its list of customers, NAVTEQ has
established a solid reputation as a premium provider of digital maps of over
40 countries on four continents.
Pharos' pioneering efforts, in bringing navigation applications to the
consumer market, makes this relationship with NAVTEQ an ideal fit. With these
two companies working together, consumers will enjoy an even broader range of
portable navigation solutions -- available through both brick and mortar
retailers and electronic e-tailers.
"By its very nature, a navigation solution is exacting -- accuracy is
critical when guiding a customer to his or her destination. The quality of
our map data is a key component of that solution. Partnering with NAVTEQ will
allow us to continue to lead the market and meet our customer's high
expectations," said Bob Serafini, Vice President of Sales, Pharos.
"This agreement is really pivotal for the mobile device industry because
it marks the formalization of a relationship between two companies playing
leading roles in building awareness and adoption of portable navigation
solutions. We're looking forward to collaborating with Pharos to facilitate
the company's delivery of high quality solutions to its customers," said
NAVTEQ's Winston Guillory, Senior Vice President - North American Sales.
About Pharos
Pharos Science & Applications, Inc. is a leading provider of portable GPS
navigation and location-based services for a variety of markets. Pharos is a
charter member of Microsoft's Mobility Partner Advisory Council, a QUALCOMM
Elite BREW Developer, and member of ITS America and CTIA. The company's
products are sold through a network of leading national retail locations and
online stores including CompUSA, Fry's Electronics, Dell, Toshiba, Amazon,
SkyMall, MobilePlanet, Buy.com, Verizon and others. Additionally, Pharos'
Ostia mobility software drives the routing calculation and guidance
capabilities for a variety of other manufacturers' vehicle navigation
products. For more information, visit http://www.pharosgps.com .
QUALCOMM, BREW and Elite BREW are registered trademarks of QUALCOMM
Incorporated. Smart Navigator, Smart Traffic and Smart Finder are trademarks
of Pharos Science & Applications, Inc. All other trademarks are the property
of their respective owners.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices and Internet-based
mapping applications. NAVTEQ creates the digital maps and map content that
power navigation and location-based services solutions around the world. The
Chicago-based company was founded in 1985 and has approximately 1,400
employees located in over 100 offices in 20 countries.
NAVTEQ is a trademark in the U.S. and other countries.
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