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WirelessDevNet.com Press Release
QUALCOMM Announces Support For Mobile Scalable Vector Graphics
SAN DIEGO, Oct. 27 QUALCOMM Incorporated
(Nasdaq: QCOM), pioneer and world leader of Code Division Multiple Access
(CDMA) digital wireless technology, and BitFlash, an industry recognized
leader in Mobile Scalable Vector Graphics (SVG), today announced that QUALCOMM
has licensed BitFlash's Mobile SVG Tiny (Mobile SVGT) technology to support
QUALCOMM's Launchpad(TM) suite of multimedia technologies, including the
market-proven Compact Media Extensions(TM) (CMX(TM)) multimedia software.
SVG enhances the wireless experience by enabling rich, interactive
multimedia functionality. Now with Mobile SVGT player, operators can deliver
infotainment services such as location-based applications that maximize the
zoom-in capability of SVG for reading maps. Operators will also be able to
offer entertainment content with SVG animations for cartoons and greeting
cards, as well as greater handset personalization with user interface (UI)
customization. SVG also supports QUALCOMM's BREW(R) solution by providing
additional zoom, animation and user interface enhancements to the BREW
system's broad infotainment application portfolio. Support for this
capability in QUALCOMM's chipset solutions will be available starting with the
Mobile Station Modem(TM) (MSM(TM)) MSM6250(TM) chipset for WCDMA (UMTS) in the
fourth quarter of calendar 2004, and the MSM6150(TM) for CDMA2000(R) 1X and
MSM6550(TM) for CDMA2000 1xEV-DO in early 2005.
"QUALCOMM's MSM chipsets provide OEMs with a powerful platform for
delivering rich, standards-based multimedia content, and we're pleased that
our Mobile SVGT player is a component of QUALCOMM's CMX offering," said Marc
Diguer, CEO of BitFlash. "BitFlash provides reliable Mobile SVGT support in a
small footprint -- crucial for reducing handset costs and for consumers who
want to personalize dynamic, robust content without large memory
requirements."
"QUALCOMM's support for SVG introduces a flexible graphics solution that
enhances the feature functionality of QUALCOMM's integrated Launchpad
multimedia suite," said Luis Pineda, vice president of marketing and product
management for QUALCOMM CDMA Technologies. "Based on BitFlash's Mobile SVGT
solution, QUALCOMM's latest CMX offering enables a richer animation experience
with smaller files sizes, allowing the developer to focus on content, not
memory limitations."
BitFlash's Mobile SVGT player allows OEMs to meet the 2D graphics
multimedia standard mandated by 3GPP and allows OEMs to run high-quality SVG
on a range of MSM platforms, bringing further differentiation to QUALCOMM's
segmented product base. QUALCOMM's SVG offering includes support for SVG Tiny
1.1 content and support for many of the advanced features of SVG Tiny 1.2,
including opacity, gradients and document object model (DOM) capabilities.
SVG Tiny includes scalability to allow image resizing for easy portability
and design reuse, ensuring images can fit any size screen without quality
loss. Zoom capabilities are supported, enhancing the user experience with
multi-layered, deep graphics that permit users to zoom in on object details
even on smaller screens. SVG Tiny also promotes efficient use of power and
memory compared to traditional bitmap graphics, making the computer-quality
graphics capabilities of SVG ideally suited for the small form factor of the
mobile platform.
The MSM6250 chipset is part of QUALCOMM's Multimedia Platform which also
includes the MSM6100(TM), MSM6225(TM), MSM6300(TM) and MSM6500(TM) chipsets --
single-chip solutions that deliver engaging multimedia devices and
applications to more market segments in every major wireless standard.
The MSM6150 and the MSM6550 chipsets are part of QUALCOMM's Enhanced
Multimedia Platform, with support for all major air interfaces, and also
includes the MSM6275(TM), MSM6280(TM), MSM6700(TM) and MSM6800(TM) solutions
-- integrated chipsets that deliver increased processing capacity and lower
power consumption to drive the global demand for 3G enhanced-multimedia
products and services.
QUALCOMM's CMX solution, fully integrated with the Company's MSM chipsets,
enables wireless devices to project voice, music, text, graphics and animation
simultaneously with capability for 72-polyphony, 128-instrument music. The
CMX solution is part of QUALCOMM's Launchpad suite of advanced multimedia,
connectivity, position location, user interface and removable storage
functionality, including QUALCOMM's gpsOne(TM) solution, the world's most
broadly deployed assisted-GPS handset technology.
QUALCOMM's chipsets also support QUALCOMM's BREW system, which enables the
development and monetization of advanced applications and content, allowing
operators and OEMs to differentiate their products and services and increase
revenues. QUALCOMM's chipsets are also compatible with the Java(R) runtime
environment; J2ME(TM) can be built entirely on the chipset as an extension to
the BREW solution.
Established in 1997, BitFlash, a division of Open Text Corporation, is the
industry-recognized leader in implementing Mobile SVG -- an XML-based open
standard for describing graphical content, endorsed by the W3C and 3GPP.
Handset manufacturers, wireless operators and infrastructure solution vendors
use the company's standards-based products and solutions to create, deliver
and predictably render visually rich information and entertainment. BitFlash
is headquartered in Ottawa, Canada. For more information, visit
www.bitflash.com
QUALCOMM Incorporated (www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on the Company's CDMA digital technology. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2003 FORTUNE 500(R)
company traded on The Nasdaq Stock Market(R) under the ticker symbol QCOM.
Except for the historical information contained herein, this news release
contains forward-looking statements that are subject to risks and
uncertainties, including the Company's ability to successfully design and have
manufactured significant quantities of CDMA components on a timely and
profitable basis, the extent and speed to which CDMA is deployed, change in
economic conditions of the various markets the Company serves, as well as the
other risks detailed from time to time in the Company's SEC reports, including
the report on Form 10-K for the year ended September 28, 2003, and most recent
Form 10-Q.
QUALCOMM, gpsOne and BREW are registered trademarks of QUALCOMM
Incorporated. Compact Media Extensions, CMX, Mobile Station Modem, MSM,
MSM6100, MSM6225, MSM6250, MSM6300, MSM6500, MSM6150, MSM6275, MSM6280,
MSM6550, MSM6700, MSM6800 and Launchpad are trademarks of QUALCOMM
Incorporated. Open Text is a trademark or registered trademarks of Open Text
Corporation in the United States of America, Canada, the European Union and/or
other countries. Java and J2ME are trademarks or registered trademarks of Sun
Microsystems, Inc. in the United States and other countries. All other
trademarks are the property of their respective owners.
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