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WirelessDevNet.com Press Release
Bonusprint to Launch Photo Sharing And Printing Service For Camera-Phones
1st September, 2004, UK - Bonusprint, the UK's leading mail order photo processor, today announced it is working with Cognima, the effortless mobile services company, to launch a new camera-phone service, Bonusprint Mobile. The service, due to be launched in November, will allow phone snappers to store, share and print their photos.
Customers can upload photos taken on camera-phones with a single key press to the Bonusprint website where they will be able to order a print or share it with their friends and family. Users will be charged £1.99 a month for the service for which they will get sharing and storage space for their photos. The service will be available on supported Symbian handsets on all the UK GSM mobile networks.
Cognima's photo upload solution, Cognima Snap(tm), provides the technology to upload images of any size from camera-phones to the Bonusprint website with a single key press on the phone.
"Now that megapixel camera-phones are available we believe people will want to store, share and print the high quality images they are taking on these phones," said Anthony Ward, managing director of Bonusprint. "Cognima's photo upload system is the key to making Bonusprint Mobile as easy to use as a point and shoot camera. Without this ease of use such a service will never become mass-market."
"We are delighted to announce Bonusprint as our first Cognima Snap customer. Bonusprint has made big investments in digital camera photo printing and was one of the first companies to launch web-based digital printing services worldwide. It is once again leading the world by supporting effortless upload from camera-phones," said Simon East, CEO Cognima. "Bonusprint Mobile will set new standards for ease of use and image quality for camera-phone users. At last consumers will have a real use for the cameras in their phones."
Cognima recently launched the service following trials with a major UK operator revealing that Cognima Snap increased the number of photos uploaded from camera-phones to online photo portals by 14 fold. Cognima Snap supports the new generation of megapixel camera-phones such as the Nokia 7610.
For further press information and photography please contact: Narelle Morrison, tel: +44 (0) 20 7608 2500, narelle.morrison@hotwirepr.com
About Bonusprint
Bonusprint is one of the world's largest mail order photo processing companies and is seizing the digital opportunity. It has over 39 years of experience in printing photos and turns over approximately £35m a year. Bonusprint produces about 1 million photos a day and is committed to delivering the highest quality images at the lowest possible prices."
About Cognima
Cognima was established by Simon East, previously VP of Technology, Symbian, in 2001. A privately held company based in London, Cognima develops effortless mobile services.
Cognima believes that in order to create uptake of mobile data services they must be effortless to use and meet real user needs. Cognima has developed a set of innovative new services that meet these user requirements and therefore allow Network Operators, Handset Manufacturers and Service Providers to derive new revenue from their customers. Cognima's patented data replication technology makes the operation of these services totally invisible to the user.
Cognima is currently running trials of Cognima Snap(tm) with 15 major Network Operators and Service Providers. Cognima Safeguard(tm) has been selected by CPP Group Plc to enable their Mobile Phone Data Protection service which is currently running as a pilot programme in a major Network Operator.
Cognima's website is www.cognima.com
About Cognima's data replication technology
Cognima's patented data replication technology was designed with a focus on reliability, minimal phone ROM footprint and cost-effectiveness. The client software in the phone is written in highly optimised C++ and has a very small ROM footprint. The client software is running on Symbian OS- based phones, Microsoft Smartphone 2002/3 based phones, Palm OS based devices, and TTPcom's phone development system.
The server software is designed for integration with external systems through the use standard technologies such as J2EE, SyncML and Web Services and runs on industry standard server platforms for carrier grade availability and scalability. The back-end is built around BEA WebLogic 8.1 application server and Oracle 9i database server.
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