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WirelessDevNet.com Press Release
Gaming to be Key Contributor to Wireless Data Usage And Revenues
SCOTTSDALE, Ariz., September 7, 2004 - With good momentum already in the US and worldwide, In-Stat/MDR (http://www.instat.com) believes that mobile gaming, while remaining a niche market, will continue its rise as a key contributor to wireless data usage and revenues. The high-tech market research firm estimates that, by 2009, mobile gaming services in the US will generate $1.8 billion annually, or approximately 4.4% of total wireless data revenues. Additionally, by 2009, 78.6 million wireless subscribers in the US will play mobile games, and gaming downloads will increase more than tenfold from 2003 levels.
Mobile gaming has come a long way since 'Snake' was first deployed on wireless handsets in 1997. In-Stat/MDR's recent Consumer Mobility Study revealed that, at present, 6.5% of US wireless subscribers are extremely or very interested in purchasing mobile gaming services. This level of interest clearly identifies mobile gaming as a niche opportunity for wireless carriers, application developers, and content producers.
In-Stat/MDR also found that:
Unlike with other emerging mobile multimedia services, such as video and music, consumers interested in mobile gaming do not necessarily match the classic early adopter profile.
Consumers interested in mobile gaming are likely to already be wireless data users that own handsets with color displays, camera-phone functionality, and multimedia capabilities. On average, they are younger and more likely to be male than the general wireless subscriber base.
Mobile gaming users already play games an average of 5.1 hours per week on various devices in the home, including PCs, game consoles, and handhelds (versus 2.9 hours per week for all wireless users.)
The most popular mobile gaming genre is single-player board, puzzle, and word games.
The report, "Mobile Gaming Services in the US, 2004-2009" (#IN0401659MCD), which includes survey results and analysis from In-Stat/MDR's Consumer Mobility Study, including willingness to purchase mobile gaming services, as well as preferences for specific gaming genres. The analysis includes detailed demographic and behavioral profiles of mobile gaming intenders. The report also analyzes trends in mobile game content development, as well as key elements of the gaming user experience. An in-depth investigation of emerging technology trends is also provided, including: user interfaces and handset form factors, gaming-centric devices such as N-Gage, multiplayer capabilities, location-based gaming, Bluetooth and Wi-Fi integration, 3D graphics, and removable media. The report contains a summary of US wireless carrier mobile gaming product offerings and five-year US mobile gaming forecasts, including 2003 estimates and 2004-2009 forecasts for gaming users, downloads, and revenues. To purchase this report, or formore information, please visit: http://www.instat.com/catalog/Wcatalogue.asp?ID=230 or contact Erin McKeighan at 480-609-4551; emckeighan@reedbusiness.com.The report is priced at $2,995.00 U.S. Dollars.
About In-Stat/MDR
In-Stat/MDR (http://www.instat.com) offers a broad range of information resources and analytical assets to technology vendors, service providers, technology professionals, and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end-users.
In-Stat/MDR is part of the Reed Electronics Group, a division of Reed Elsevier (www.reedelsevier.com), a world-leading publisher and information provider. With over 38,000 employees worldwide, Reed Elsevier operates in the science & medical, legal, education and business-to-business industry sectors, providing high value and flexible information solutions to professional end users, with increasing emphasis on the Internet.
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