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WirelessDevNet.com Press Release
Fans of The 2004 EMMY Awards Can Answer Trivia Questions Across Their Mobile Phones
LOS ANGELES, Sept. 13 HipCricket, a leading mobile
marketing and event company, today announced it has agreed to provide a Mobile
Emmy Awards Trivia Challenge in conjunction with the Academy of Television
Arts & Sciences to enhance audience members' interactivity for the 56th Annual
Primetime Emmy Awards broadcast on ABC Sunday, September 19th at
8 PM (EST/PST).
The Mobile Emmy Trivia Challenge, a series of daily two-part premium Short
Message Service (SMS) trivia quizzes, began on September 10th and will run for
ten days through the culmination of the Emmy Awards broadcast on ABC September
19th, 2004 (approximately 11 PM (EST/PST). The mobile Emmy Trivia Challenge
is one of the interactive elements planned for this year's Emmy Awards pre-
show and ceremony event targeting the 18-34 year olds. The winner will travel
to Los Angeles to experience a set visit with an Emmy Award-winning show in
2005.
"We are excited to partner with HipCricket on an interactive mobile
campaign for this year's Emmy Awards," said Laurel Whitcomb, VP Marketing for
the Television Academy. "It's a great way to reach teen-aged and young adult
television viewers in a way that's both fun and relevant to their lifestyles."
"We are pleased to partner with the Television Academy on this exciting
program," said Jim Hood, CEO of HipCricket. "Our M3 (Mobile Media Management)
platform is perfectly suited for television shows that want to interact with
their viewers in real time. It creates excitement and enhances the viewing
experience, all while being very turnkey from a production standpoint."
Hip Cricket delivers highly successful mobile media strategies, events and
creative programs that open the door to the world of real time television and
radio interactivity available with its mobile marketing platform.
"Interactive TV and Radio is now a reality and HipCricket has the
technology to deliver it", said Gordon Dickson, Managing Director of
HipCricket, "HipCricket provides the critical tools for engaging global
television and radio audiences with mobile media."
HipCricket mobile marketing hosted service gives media outlets the
unprecedented ability to institute a wireless channel with instant-on
capability for immediate access to millions of subscribers. HipCricket has
secured distribution agreements with leading mobile aggregators that connect
all major North American, Asian and European wireless carriers, streamlining
both distribution and data analysis.
For the first time, viewers can interact to test their Emmy Awards Trivia
knowledge in all categories, and viewers can do so via their mobile device.
To play the Mobile Emmy Trivia Challenge, mobile users simply send a text
message (SMS) to EMMYS (36697) with the keyword 'PLAY' in the body of the
message. The Mobile Emmy Trivia Challenge will cost $0.50 to enter/per day
(Sprint users are exempt from charges) and will be promoted in various
online/offline media including advertisements including TV Guide, People
Magazine, Soap Opera Digest, Soap Opera Weekly, http://www.abc.com,
http://www.emmys.tv and more. Mobile Emmy Trivia Challenge instructions and
detailed terms & conditions can be viewed at http://www.emmys.tv
About Hip Cricket
HipCricket(R) is a leading provider of full-service mobile marketing
services for media, entertainment, and brand marketers. HipCricket combines
senior marketing expertise with state-of-the-art mobile and event marketing
technologies to offer clients unprecedented interactivity with their
consumers, viewers, listeners or customers on a one-to-one personal level.
The company's vertically integrated solution connects seamlessly to the
world's leading wireless carriers including Cingular Wireless, Verizon
Wireless, T-Mobile, AT&T Wireless, Sprint and Nextel. Hip-Cricket is
headquartered in Essex, CT with offices in Seattle, WA, Los Angeles, CA, and
Sydney, Australia. For more information, please visit us at
http://www.hipcricket.com
About Academy of Television Arts & Sciences
The Academy of Television Arts & Sciences was founded in 1946 just one
month after network television was born. It is a non-profit organization
devoted to the advancement of telecommunications arts and sciences and to
fostering creative leadership in the telecommunications industry. In addition
to recognizing outstanding programming through its Emmy(R) Awards, the
Television Academy publishes emmy magazine and is responsible for the Archive
of American Television, its Foundation Library and the College Television
Awards. For more information on the Academy of Television Arts & Sciences and
its many industry-related programs and services, including an acclaimed
college internship program and year-round Academy events staged for the
community, please visit the website at http://www.emmys.tv.
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