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WirelessDevNet.com Press Release
M-Pedia Tees Up GOLF MAGAZINE(R) ScoreBuddy(TM) for BREW(R)-Enabled Wireless Devices
SAN JOSE, Calif., Sept. 14 -- M-Pedia Corporation,
a developer and publisher of innovative consumer mobile applications,
announced today the release of GOLF MAGAZINE ScoreBuddy for QUALCOMM's BREW
solution. With GOLF MAGAZINE ScoreBuddy, golfers can track their score along
with up to three other players, view pro-level statistical analysis, score
side games, email scorecards and more -- all from their wireless devices.
"Golfers love it," said M-Pedia founder Rob Katcher. "It gives them
valuable statistics on their own game so they can improve, and is as easy to
use as a paper scorecard. Selecting QUALCOMM's BREW solution as the market
entry point was an easy decision given its developer friendly environment and
the ability to rapidly reach a broad market, and of course we are thrilled to
partner with a leader in the world of golf like GOLF MAGAZINE."
"This is a product we are proud to offer our subscribers," said Julie
Hansen, VP of Business Development for GOLF MAGAZINE. "It furthers GOLF
MAGAZINE's commitment to help golfers improve their play and enjoy the game
more. We are excited to partner with M-Pedia to bring that passion for golf
to mobile phones."
"M-Pedia's release of GOLF MAGAZINE ScoreBuddy is good news for golfers as
there has been great anticipation from golf fanatics for this type of mobile
application," said Mike Yuen, director of BREW Developer Relations for
QUALCOMM Internet Services. "GOLF MAGAZINE ScoreBuddy is a perfect example of
how BREW-based applications can transform a mobile phone into a customized and
useful device."
The licensing relationship between M-Pedia and GOLF MAGAZINE was developed
and negotiated by Time Inc. Brand Licensing, GOLF MAGAZINE's strategic product
licensing representative.
GOLF MAGAZINE ScoreBuddy is now available in the United States via several
major operators. See www.scorebuddy.com for more details.
QUALCOMM's BREW solution provides products and services that connect the
mobile marketplace value chain, which includes publishers, developers, content
providers, device manufacturers, operators and consumers.
Publishers and developers worldwide are generating revenue from BREW-based
applications and content, and 27 manufacturers have offered more than 145
BREW-enabled device models to consumers. BREW is successfully enabling the
commercial wireless data services of many very successful operators, including
Verizon Wireless, Alaska Communication Systems, ALLTEL, Cellular One, Cellular
South, MetroPCS, Midwest Wireless, NTELOS, Rural Cellular Corporation and U.S.
Cellular in the United States, China Unicom, KDDI in Japan, KTF in South
Korea, Hutch in Thailand, Tata in India, Telstra in Australia, VIVO in Brazil,
BellSouth Argentina, BellSouth Chile, BellSouth Colombia, BellSouth Ecuador,
BellSouth Guatemala, BellSouth Nicaragua, BellSouth Panama, BellSouth Peru,
Movicom in Argentina, Movicom in Uruguay, Telcel and Movilnet in Venezuela,
Verizon in the Dominican Republic, Verizon Wireless Puerto Rico, Pelephone in
Israel and Zapp in Romania.
About GOLF MAGAZINE
GOLF MAGAZINE(R) reaches more golfers in more ways than any other golf
media company. Its publishing, Internet and event assets have a combined
audience of more than 9 million golfers. Each month, 5.8 million people read
the magazine, more than any other golf publication. The magazine's Web site,
GOLFONLINE.com(R) is ranked No. 1 for reaching golfers. GOLF MAGAZINE also
publishes the official publications for the U.S. Open(R), PGA TOUR(R),
Champions TOUR(R), the AT&T Pebble Beach National Pro-Am(TM), and the USGA.
GOLF MAGAZINE is published by Time4 Media(R) a subsidiary of Time Inc., which
is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX).
About M-Pedia
M-Pedia Corporation is a developer and publisher of innovative consumer
mobile applications. Through its mobile product expertise and established
relationships with wireless carriers, M-Pedia opens doors for consumer brands
to reach the wireless market. Every product M-Pedia creates extends the
consumer brand and delivers compelling value to the end-user. M-Pedia is
based in San Jose, California.
About Time Inc. Brand Licensing
Time Inc. Brand Licensing is a unit of Time Inc. with a mission to extend
the company's unparalleled roster of magazine brands into new products and
services through licensing and other third party partnerships. Time Inc., a
division of Time Warner, is the world's largest magazine publisher, and home
to powerhouse brands including TIME, LIFE, PEOPLE, REAL SIMPLE and SPORTS
ILLUSTRATED.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. All
other trademarks are the property of their respective owners.
For further information please contact: Rob Katcher of M-Pedia
Corporation, +1-408-273-4580, rob.katcher@m-pedia.com; or Allison Falkenberry
of GOLF MAGAZINE, +1-212-779-5066, allison.falkenberry@time4.com; or Jennifer
Bomhoff of Time Inc. Brand Licensing, +1-212-522-5429,
jennifer_bomhoff@timeinc.com
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