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WirelessDevNet.com Press Release
PVI Releases Mobile Personalization Services Suite For Advanced User-Centric Communications
DALLAS--Sept. 15, 2004--
PVI's enhanced suite of personalization services provides the user-centric vision that delivers competitive advantage and defines the next-generation of personalized services, including ringbacks
Preferred Voice, Inc. (OTCBB:PFVI), a leading provider of personalization services, today announced a new enhanced version of its Mobile Personalization Services Suite "My Phone Services" for wireless carriers that provides a new breed of wireless applications enabling user-centric communications. The suite includes tightly integrated products including the Advanced Network Address Book, Network Voice Activated Dialing, Push2Connect, SmartLine and Rockin' Ringback. Preferred Voice is one of the first companies to publicly offer a managed ringback service to wireless carriers in the U.S. (see related release on this date)
"As content becomes more and more of a commodity, personalization services will be the primary competitive differentiator and will become the most important service this year and in the years to come," said Latif Nathani, CEO of Preferred Voice. "There is an opportunity for wireless carriers to capitalize on the significant value of user-generated content. We believe that user-generated content services will grow faster than downloaded content, such as ringtones and games."
Wireless carriers are increasingly called upon to offer personalized services that recognize the unique needs of their users. This user-centric vision provides the framework to deliver sustainable competitive advantage and is defining the next-generation of personalized services.
Preferred Voice is redefining the personalization services landscape by taking a unique approach in its user-centric vision by tightly integrating its personalization services into a suite that enables users to simplify their growing number of products and enables the delivery of personalized services independent of devices or networks. As a result, users are able to define their own communications and entertainment experience unique to their needs while offering wireless carriers a meaningful and sustainable competitive advantage to improve customer retention and satisfaction and set high barriers for switching.
"The wireless data market is similar to the traditional software industry -- users want integration of their products and ease of use. Recent studies have shown that the majority of wireless minutes go unused because the adoption rates for mobile applications have been slow. There needs to be a convergence of mobile applications and consumer software expertise and PVI is leading that convergence with our new suite," said Nathani.
The "My Phone Services" Mobile Personalization Services Suite is part of Preferred Voice's managed services for wireless carriers and includes the following integrated services:
-- Advanced Network Address Book
-- Voice Activated Dialing
-- SmartLine
-- Push2Connect
-- Rockin' Ringback
The Advanced Network Address Book uses a personal database to manage information, services and preferences across a number of different applications. PVI taps into a powerful paradigm for user-generated content that includes its Advanced Network Address Book as the foundation for a family of services that create new revenue and retention opportunities for carriers.
Studies conducted by The Zelos Group have shown that wireless users view their phone books as critical. Users populate their phone books manually and almost more than half store more than 25 numbers in their book. The same studies have shown that users will pay the highest monthly subscription for address book contents, more than email/texts, calendar, or ringtones/games/graphics.
Preferred Voice's Advanced Network Address Book offers a bundled solution that provides significant value for wireless carriers. The value proposition of offering a network solution is that it provides a secured back-up for the address book should the device be lost or broken.
Voice Activated Dialing (VAD) is tightly integrated with the network address book as it stores the numbers to be dialed by voice. Studies show that Voice Dialing continues to grow, making address books even more valuable and appealing. This addressable opportunity will grow as subscribers add more contacts to their handset and a growing number of users make it their primary phone.
SmartLine provides advanced call control features enabling the user to decide what calls to allow all the time, depending on the day of the week or time of the day or not at all (call blocking).
The integrated Push2Connect grouping feature enables users to personalize their contacts according to different criteria and enables an innovative one-touch conferencing and messaging to specific groups.
PVI's new Rockin' Ringback is a network-based service that enables users to choose an audio file that callers will listen to while the phone is ringing. PVI's ringback service provides wireless carriers with a new way to increase average revenue per user (ARPU) while providing advanced customization and personalization services for subscribers. PVI's ringback service is compatible with any phone and across any network -- wireless or landline.
PVI's Rockin' Ringback service allows subscribers to personalize their dialing experience and entertain their callers with favorite music tracks, sound effects and self-created messages. For example, a subscriber could assign a ringback to her boyfriend so when he calls he hears Jessica Simpson's "Take My Breath Away" until she answers the phone or assign Will Smith's "Parents Just Don't Understand" to play for her parents when they call. One can also further select the tune to be heard on a particular day of the week and/or time of the day.
About Preferred Voice
Based in Dallas, TX, Preferred Voice, Inc. (OTCBB:PFVI) is a leading voice recognition technology company. Preferred Voice markets its products and services to wireless, ILEC and CLEC companies across the United States. Services include Safety Talk voice activated dialing, Emma TR the telephone receptionist, and Push2Connect conferencing on demand. Preferred Voice also provides carrier connectivity, call management, provisioning and service delivery solutions for carriers, voice portal providers, wireless application providers and other enhanced features providers. For more information visit www.preferredvoice.com.
Except for historical information contained in this press release, statements contained herein may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from what is set forth in this press release, as more fully described in the Company's filings with the SEC. The Company does not intend to update any of such statements.
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