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WirelessDevNet.com Press Release
World Class Professional Surfing, Wireless Phones And Java Gaming Converge at Boost Mobile Pro of Su
The World's greatest surfers, high-performance waves, and wireless entertainment are converging at Trestles Beach in Southern California this week to shape the future of integrated youth marketing. Boost Mobile(TM), a lifestyle-based mobile phone brand that directly targets the youth market through strong support of the action sports industry, kicked off an integrated marketing campaign this week that includes hosting mainland America's most important surfing event, unveiling a limited edition retro surfing-designed wireless phone, launch of the Boost Mobile Pro of Surf Java(TM) game and more.
Campaign elements include the third annual Boost Mobile Pro of Surf Presented by Quiksilver (competition held Sept. 15-20), a Boost-branded limited edition "Woody" retro-surf design phone exclusively available from Boost Mobile, Boost Mobile Pro of Surf Java game, charitable contribution from Boost to Elizabeth Glaser Pediatric AIDS Foundation, award-winning Boost Mobile Pro of Surf interactive Web site, Surfer Poll Awards sponsored by Boost Mobile, Boost Mobile Pro text messaging surf trivia game and Boost Mobile exhibit at the Action Sports Retailer show.
-- Boost Mobile Pro of Surf Presented by Quiksilver
The third annual Boost Mobile Pro of Surf Presented by Quiksilver is the seventh leg of the Association of Surfing Professionals (ASP) 11-round World Championship Tour, following events in equally pre-eminent wave locations in Australia, Tahiti, Fiji, South Africa and Japan. The only leg of the World Championship Surfing Tour to be held on mainland USA, the Boost Mobile Pro of Surf is happening now through Sept. 20 (no competition on Sunday, Sept. 19). Forty-five of the world's top professional surfers, including Andy Irons, Kelly Slater and C.J. Hobgood, are competing in high-performance waves for $260,000 in prize money. The Boost Mobile Pro will be featured in a television special on Outdoor Life Network (OLN) as a part of the network's coverage of the ASP World Tour, and distributed globally.
-- Surf-Inspired "Woody" Phone
1950s surf-inspired style meets new millennium technology at the Boost Mobile Pro this week. Introducing retro design to the U.S. wireless phone market, Boost Mobile is unveiling the limited edition Boost-branded "Woody" phone. Reminiscent of mid-century surf culture, the "Woody" combines nostalgic wood-grain design details and the vintage yellow and brown color scheme from the 2004 Boost Mobile Pro of Surf with the latest mobile phone technology, including nationwide Boost(SM) Walkie-Talkie service, high resolution internal and external color display, and picture caller ID. The handset also enables users to customize the phone with beach-themed display wallpapers, ringtones and games from Boost LIVE - a one stop shop for mobile downloads. Available exclusively from Boost Mobile, the "Woody" phone will be a limited edition specialty phone. As a special product from Boost Mobile, only a limited number of "Woody" phones will be manufactured and distributed exclusively through youth fashion retailers and BoostMobile.com.
-- Boost Mobile Pro of Surf Java Game
Boost Mobile is launching its first self-designed wireless game at the Boost Mobile Pro of Surf contest this week. The official Boost Mobile Pro of Surf wireless game enables Boost customers to surf the world-renowned surf break Trestles in man-on-man heats and score points as players hit the lip, get barreled, and perform aerial maneuvers. With an all-star Boost Mobile line up of world-class pro surfers to choose from, including Andy Irons, Kelly Slater, Bruce Irons, and Sunny Garcia, and a different wave breaking in each of the three rounds, "wannabe" pro surfers might escape spaghetti arms, but their thumbs will be toast. The game will be available from Boost LIVE (www.boostlive.com) to download starting this October, and will be pre-loaded on the Boost limited edition i860 "Woody" phone available this December. Boost is in discussions to license the game internationally.
-- Charitable Contribution to Elizabeth Glaser Pediatric Aids Foundation
Boost sponsored the first annual "World of Heroes" family carnival to benefit the Elizabeth Glaser Pediatric AIDS Foundation last Sunday, Sept. 12, in Orange County, Calif. Event guests were treated to the excitement of Boost Mobile action sports, including demonstrations by skate and BMX all stars Andrew Reynolds, Jamie Bestwick, Pierre Luc Gagnon and Rick Thorne. In addition, guests were able to experience a surf simulator and Playstation 2 lounge featuring Boost Mobile Team Riders and WCT pro surf champions Andy Irons and Kelly Slater. A World of Heroes raised $500,000 that directly funds the Foundation's many programs to provide a healthier future for children worldwide.
-- Award-Winning Web site
Action video footage, video e-cards, downloadable high resolution images, online wave forecasting, "Win a Trip to Hawaii" sweepstakes, latest 2004 Boost Mobile Pro of Surf developments, and more are available now at www.BoostMobilePro.com. Boost Mobile(TM) has launched the 2004 Boost Mobile Pro of Surf Presented by Quiksilver mini-site - the interactive online destination for surfing fanatics across the globe to get VIP access to the world's best surfers and industry personalities. Last week the BoostMobilePro site won "Site of the Day" on Macromedia.com. Macromedia showcase's a solid project that displays technology innovation. The use of Flash video and video e-cards in the BoostMobilePro site, as well as the overall design excellence of the site is what got their attention.
-- Surfer Poll Awards Sponsorship
Boost sponsored the 2004 Surfer Poll & Video Awards this week, Sept. 14, at the Grove in Anaheim, Calif. Boost team riders Kelly Slater, Andy Irons, Taj Burrow, Rob Machado, Bruce Irons and Mark Occhilupo all won awards as six of the top 10 male surfers in the world according to the 2004 Surfer Poll. A half-hour TV show on the event will be aired on the Fuel network.
-- Text Messaging Surf Trivia Game
Quicksilver and Boost Mobile have launched a text messaging surf trivia game, giving surfing fanatics the opportunity to win prizes from Quiksilver, Boost Mobile, Surfline, and Surfer Magazine, including a surfboard signed by WCT professional surfers. Participants receive text message trivia questions covering surf lingo, history and culture. Every text message reply to the trivia questions are an entry to win. Players are also able to text message their vote on the WCT professional surfing action as it unfolds at the Boost Mobile Pro, held Sept. 15-20. Everytime participants vote, they receive running poll results to see how their opinion jives with the rest of the nation. No purchase necessary. Void where prohibited. See official rules for complete details and alternative entry method at www.BoostMobilePro.com.
-- Surf Report Available on Boost Phones
Surfers can check out the surf report directly on Boost Mobile phones. Surfline, the premier wave forecasting service and official surf forecaster for the 2004 Boost Mobile Pro of Surf, provides more than 110 surf reports a day covering all of California, the entire East Coast and Hawaii to Boost Mobile customers via Boost's Wireless Web service.
-- Action Sports Retailer Exhibit
To celebrate the Sept. 1 launch of the limited edition Roxy Motorola i830 phone, Boost Mobile hosted an exhibit at the annual Action Sports Retailer (ASR) show in San Diego on Sept. 10-12. Boost Mobile's exhibit included demonstrations of the new Roxy Motorola i830 phone, entertainment provided by eclectic DJ Ted Stryker, an action sports filmography. ASR is the number one trade show representing youth culture and the action sports industries. Additionally, Boost Mobile and Roxy, the world leader in casual lifestyle apparel and accessories for young women, co-hosted a Roxy Motorola i830 phone launch party in conjunction with ASR on Sept. 10 at club "Thin" in San Diego.
"Boost Mobile is known for its wireless phones and popular youth events, particularly the Boost Mobile Pro action sports competitions," said Mark Fewell, senior director of business development, Boost Mobile. "One of our goals for this year's Boost Mobile Pro of Surf was to create and implement an integrated marketing campaign that demonstrated a real connection between our events and product development. Utilizing our own event assets and reputation, along with the best surf team in the world, creating innovative mobile entertainment like the wireless surf game was a nature progression. This is just the first of what we expect will be many more exciting and unique integrated programs.
Boost and Surfing
Boost Mobile has supported the surf industry since its brand inception in 2000. From the start, Boost has sponsored surfers like Taj Burrow, Luke Egan and Layne Beachley, as well as events such as the Quiksilver Air Show, the first entirely aerial surfing contest held in Australia. By sponsoring junior development programs like the Billabong Junior Series and promotional tours like the Billabong Boost Freeway Tour, Boost made a point of involving itself in all facets of the culture early on. When Boost expanded outside Australia and into New Zealand in 2001, local boys like Maz and Jay Quinn and the NZ surf series were among the first to join the Boost roster.
The 2002 Boost Mobile Pro at Trestles, Calif., kicked off Boost's U.S. launch. Partnering with Billabong, Boost Mobile brought the world's top professional surfers back to mainland USA. The event saw incredible surf due to hurricane swells, and was won by Boost team rider Luke Egan. In 2003 Boost Mobile teamed up with Quiksilver to again deliver an incredible Boost Mobile Pro, this time taken by Richie Lovett of Australia. Boost Mobile's commitment extends to individual surfers, and the company has been touted by Transworld Surf Business as having the best surf team in the world: a team that includes current World Champions Andy Irons and Layne Beachley, former World Champions Kelly Slater, Sunny Garcia, Occy, and big wave legend Mike Parsons, as well as hot up-and-comers Bruce Irons, Dane Reynolds and Jamie O'Brien.
About Boost Mobile
Boost Mobile, an Irvine, California-based division of Nextel Communications (NASDAQ:NXTL), is a provider of quality wireless telecommunications products and services that have gained a zealous following due to Boost's brand recognition and popularity among today's youth. Boost is the only wireless service provider to offer any true service differentiation by making Nextel's national Push to Talk(TM) walkie-talkie technology available as a pay-as-you-go feature. Boost Mobile offers Boost-branded wireless phones, its signature Boost(TM) Walkie-Talkie service and Re-Boost(TM) Pay-As-You-Go cards at retail locations where youth prefer to shop, including national retail and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Boost resonates with its consumers through strategic partnerships with leading youth lifestyle brands such as Quiksilver, Roxy, DUB, AND1 and others. Experience Boost on the Web at www.boostmobile.com.
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