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WirelessDevNet.com Press Release
iAnywhere Strengthens Position as Mobile Middleware Leader
Sept. 22, 2004--Frost & Sullivan will present
iAnywhere Solutions, Inc., a subsidiary of Sybase, Inc. (NYSE:SY), with the
2004 Market Strategy Leadership of the Year Award in the sales force
automation (SFA) mobile middleware market at tonight's Excellence in Mobile
Communications Awards Banquet.
Credited as the market leader in the mobile database, device management and
middleware markets, iAnywhere has over 9 million deployed technology
licenses for its mobile and embedded database products.
With its superior market intelligence and foresight, iAnywhere has
successfully leveraged its leadership in the mobile data and systems market
to secure a breakthrough in the mobile SFA middleware market.
"Through successful product differentiation strategies and seamlessly
aligned marketing campaigns, iAnywhere has emerged as the market leader in
the mobile SFA middleware market," reiterates Frost & Sullivan CRM Program
Leader, Fred Landis.
More than five years of experience in deploying custom mobile solutions has
given iAnywhere the expertise and keen sense into customer needs to
continuously improve and enhance its mobile sales applications suite.
iAnywhere's mobile SFA products include Mobile Sales and Mobile Pharma and
mobile middleware solutions, such as SQL Anywhere Studio and M-Business
Anywhere. The company's mobile middleware products, used to develop
homegrown SFA applications, have an installed base of about 50,000 mobile
SFA users.
"Even in a fiercely competitive environment, iAnywhere has devised highly
effective alliance strategies to maximize market penetration," concludes
Landis.
iAnywhere partners with over 1,000 original equipment manufacturers (OEMs)
worldwide. The company's products and solutions also enjoy support from
leading customer relationship management (CRM) vendors.
Frost & Sullivan presents this Award to a company whose innovative marketing
strategy has helped it gain an edge over the competitors and increase market
presence within a particular market. The company also incorporates a unique
blend of unconventional and traditional marketing media to achieve its
organizational goals.
Held in Las Vegas, Frost & Sullivan's 2004 Excellence in Mobile
Communications Awards Banquet honors world-class companies for outstanding
performance and achievements in wireless and mobile strategy, technology,
platforms, and services. An annual event, the banquet recognizes the quality
and merit of distinguished individuals and companies.
About iAnywhere Solutions
iAnywhere is the worldwide market leader in mobile and embedded databases,
mobile middleware, and remote device management. More than 15,000 customers
and 1,000 partners rely on the company's award-winning enterprise products,
including SQL Anywhere(R) Studio and XcelleNet frontline solutions. In
addition, its AvantGo(R) mobile Internet service has more than 10 million
registered subscribers. iAnywhere is a subsidiary of Sybase, Inc. (NYSE:SY).
For more information please visit www.ianywhere.com.
About Frost & Sullivan
Frost & Sullivan, a global growth consulting company founded in 1961,
partners with clients to create value through innovative growth strategies.
The foundation of this partnership approach is our Growth Partnership
Services platform, whereby we provide industry research, marketing
strategies, consulting and training to our clients to help grow their
business. A key benefit that Frost & Sullivan brings to its clients is a
global perspective on a broad range of industries, markets, technologies,
econometrics, and demographics. With a client list that includes Global 1000
companies, emerging companies, as well as the investment community, Frost &
Sullivan has evolved into one of the premier growth consulting companies in
the world.
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