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WirelessDevNet.com Press Release
Gosub 60 Launches Nationwide Radio Campaign Promoting Sahara Mobile Game
Santa Monica, CA – April 13, 2005 - GOSUB 60, developer and publisher of mobile entertainment software, today announced the rollout of a nationwide radio campaign promoting their just-released Sahara wireless game. Sahara is based on the major motion picture from Paramount Pictures and Bristol Bay Productions which opened last Friday and was the #1 box-office draw over the weekend.
The radio campaign informs listeners about the Sahara mobile game and offers a chance to Call-in-and-Win a new Sony Ericsson Z500a camera phone, plus $100 credit towards wireless service and a full slate of GS60 titles including Sahara. The campaign kicks of this week and will cover New York, Los Angeles, Seattle, Atlanta, Kansas City, Little Rock, San Francisco, and Washington D.C. Promos air during morning and evening drive-time on top-rated stations in each city with Hit Radio/Top 40 formats designed to appeal to the 18–34 year old market.
“GOSUB 60 was one of the first mobile publishers on the scene, and we benefited from the market need for casual games that were impulse driven, such as our very successful Solitaire Deluxe™” notes Josh Hartwell, CEO of GOSUB 60. “But the market is evolving, and with a fantastic game and triple-A brand like Sahara, it’s important to educate consumers that a great game exists not just for their XBOX or PS2 but also for their cell phones.”
“In addition to pushing our titles into the market by maximizing distribution, we are really focusing this year on pulling them through by driving consumer awareness and making game downloads a destination buy. We couldn’t ask for a better property around which to focus our Consumer-Direct efforts than Sahara. It’s a classic action-adventure title with all the makings of a blockbuster franchise.”
In addition to Sony Ericsson handsets and Sahara game give-aways, the campaign prize package features gift certificates towards service on several major carriers nationwide. Hartwell states: “It’s been a great licensing and development relationship with Bristol Bay Productions and Viacom Consumer Products, and now we are equally pleased to be working with Sony Ericsson, EMG, and our carrier partners in these Consumer-Direct Marketing efforts. It’s the first of many exciting promotions we have slated for this year.”
Sahara, available on BREW and J2ME, launches on multiple U.S. wireless carriers beginning April 8th. The radio campaign runs April 11th through April 30th, 2005. For more information on the Sahara movie, visit the official website at www.saharamovie.com
About GOSUB 60:
Launched in 2003, GOSUB 60 was founded on "Gateway" games: familiar software delivered with the high quality and intuitive controls necessary to turn wireless callers into wireless game players.
Partners Josh Hartwell and Paul Bolten are both 5-year veterans of the mobile software market and have been instrumental in developing such top-selling and award-winning titles as JAMDAT Bowling, EA SPORTSTM FIFA World CupTM, Solitaire Deluxe, and Tiger Woods PGA Tour® Golf 2004.
GOSUB 60 works in partnership with leading device manufacturers, service carriers, operators, and distributors to provide customers with great gaming entertainment that enhances the mobile phone experience. They develop and publish software for dozens of wireless carriers in more than 20 countries including the U.S., U.K., France, Mexico and Brazil. GOSUB 60’s mobile software products are available across all major handsets in a variety of languages.
For more information visit www.gosub60.com.
About Bristol Bay Productions
Bristol Bay Productions develops, finances and produces feature films in all genres—dramas, comedies, thrillers and action adventure—that tell uplifting stories appropriate for audiences of all ages. Bristol Bay’s films come from a number of sources: popular books, the lives of influential people, timeless heroes, themes and events that inspire us all. Because of their broad appeal, Bristol Bay’s films are rated G, PG and PG-13.
Bristol Bay Productions is a subsidiary of AFG.
About Viacom Consumer Products
Viacom Consumer Products is a part of Nickelodeon & Viacom Consumer Products (NVCP). NVCP manages the merchandise licensing, home video, music, book and interactive software businesses for Nickelodeon brands and characters as well as the properties of Comedy Central, Spike TV and MTV Networks International, as well as some non-Viacom properties. In addition, NVCP manages the merchandise, interactive, book, and wireless licensing for Paramount Pictures properties. The NVCP business represents over $4 billion in retail sales. Nickelodeon, MTV Networks, Paramount Pictures, Comedy Central and Spike TV are trademarks of Viacom International Inc.
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