|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
mBlox Improves Message Delivery Success and Increases Mobile Messaging Profitability
SAN FRANCISCO-- April 18, 2005 -- mBlox, the world's leading mobile messaging transmission and billing specialist, announced today the launch of PTT USA, a messaging service that will transform the way businesses manage their mobile campaigns in the USA. The first tracking service of its kind in the US, mBlox's latest service enhancement is based on the successful UK service which mBlox launched in Summer 2004.
PTT USA is designed to simplify the complex and changing transaction status information carriers impart. A scalable product that adapts to the ever-changing US SMS marketplace, PTT USA reports carrier code information in real time and consolidates the information into a set of practical PTT codes. Each PTT code is associated with pertinent instructions and schedules which companies use to reduce the number of failed messages and maintain their databases.
"We found that our European clients, who had used our Premium Transaction Tracking service in Europe, wanted a similar service in the US," said Steve Rangel, US Product Marketing Manager for mBlox. "PTT USA fulfills that requirement. We expect it will be valued by all of our clients for its ability to increase success billing ratios and decrease message delivery failures. As the only messaging service provider totally focused on transmission and billing, mBlox's primary objective is to simplify message transport for our clients. PTT USA is an example of how mBlox's focus on details and service provides real value to clients."
The benefits of mBlox's PTT USA extend to both mBlox's clients and the US carriers, among them: increased revenue and lower costs. Clients will receive information on why a message fails and can then take action to fix the problem thus minimizing unnecessary message retries, reducing redundant system load and retaining the most current subscriber data. Better insight not only saves companies time and money but also enables companies to better manage their mobile messaging campaigns.
From the operators' perspective, more efficient message delivery resulting from the employment of PTT means lower levels of non-billable traffic will congest their networks, reducing their network overhead and decreasing costs.
"We are very pleased to be able to offer mBlox clients in the US the tried, tested and valued Premium Transaction Tracking product," said Jay Emmet, President of mBlox Americas. "As the American SMS market grows, companies will demand this sort of insight into their messaging campaigns. The framework that PTT USA provides sets a new standard for what companies should expect from their messaging service provider."
About mBlox:
Specializing in the commercial and technical complexities of mobile payment and message transmission, mBlox is in the business of connecting companies with customers. The result of this dedicated attention to messaging services is that mBlox delivers comprehensive and reliable SMS transport and financial settlement services. With an international network of offices, mature operator relationships and carrier-grade infrastructure, mBlox powers mobile business. mBlox is headquartered in San Francisco and London, with offices across Europe. For further information, visit www.mblox.com.
|
|
|
