|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Mobile Marketing Pioneer Nihal Mehta Makes His Fourth Appearance at AD-TECH
(San Francisco, CA) - ipsh! President Nihal Mehta, will be a featured speaker on the Mobile Marketing panel at the AD:TECH 2005 in San Francisco on Wednesday, April 27 from 10:15am to 11:00am. This marks the fourth invitation by AD:TECH to Mr. Mehta, whose company has consistently broken ground in the mobile media space in the United States with over 300 mobile marketing implementations.
The two part session entitled "Mobile Marketing I," will discuss the reasons you need to incorporate mobile marketing into your overall marketing mix. Moderated by Executive Director, Peter Fuller, of the Mobile Marketing Association (MMA), Mehta, and four other panelists, will explain how to: maximize customer acquisition and loyalty; build and strengthen your brand; distribute promotional offers to consumers at the ideal time and place and address consumer privacy issues.
ipsh!, the San Francisco-based technology firm, has been a leader in mobile marketing since its inception in 2001. Its partnership with Universal Music Group and rapper Nelly was the first successful SMS mobile marketing campaign for a U.S. music star and has opened the doors to mass adoption of mobile marketing by bands and brands alike.
ipsh! has also recently launched its BrandNu division, which focuses solely on mobilizing consumer brands and is looking to expand its senior management vastly over the next three months.
Mr. Mehta will also discuss a short-code SMS campaign with two major food brands that are scheduled for release on over 200 million food products over this spring and summer. The packages will allow users to participate in sweepstakes and instant-win promotions. These campaigns are projected to be the two largest consumer packaged goods cross-carrier SMS mobile advertising campaigns in United States' advertising history.
About ipsh!:
ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing strategies for clients and major brands such as ABC, American Express, AOL/Time Warner, Bertelsmann, Budweiser, Dunkin' Donuts, EMI, HBO, Reebok, Universal, Warner Bros, and many more.
|
|
|
