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WirelessDevNet.com Press Release
Third-Party Software for BlackBerry at the Tipping Point
ORLANDO, Fla., -- WIRELESS ENTERPRISE SYMPOSIUM --
Handango, the leading provider of mobile downloads, has identified a
collection of trends indicating that third-party applications for
BlackBerry(R), developed by Research In Motion (RIM), have reached a tipping
point -- the point at which sales begin to accelerate exponentially based on a
variety of market factors. Handango has increased its investment in
BlackBerry technology with a new version of Handango InHand for BlackBerry,
Handango's white label on-device catalog and download manager solution, as
well as a new consumer newsletter for BlackBerry and marketing programs for
BlackBerry developers.
"Using our proprietary customer data, we have identified a set of trends
that indicate tremendous momentum around BlackBerry," said Randy Eisenman,
president and chief executive officer at Handango. "With accelerating growth
in BlackBerry sales, wireless activations remain amazingly high, and the
interest and uptake of third-party applications is beating all of our
expectations."
Among the key data points:
Overall Handango software sales for BlackBerry are up 1,201 percent
over the same quarter last year and 64 percent over Q4 2004.
Sales per unique BlackBerry customer are 13 percent higher than Palm
OS(R) and are growing.
Visitors to BlackBerry download portals powered by Handango are up
29 percent over Q4 2004.
Conversion rate for BlackBerry customers is 69 percent higher than
palmOne customers throughout Q1 2005.
The number of third-party BlackBerry applications has grown an average
of 41 percent quarter over quarter from Q1 2004 to Q1 2005.
"Having watched mobile software markets for more than six years, we're
seeing the same set of trends in BlackBerry that we saw in Symbian OS(TM)
immediately before application sales skyrocketed in the fall of 2003 and
Symbian OS phones began topping our device lists," said Clint Patterson, vice
president of marketing at Handango. "All of our data tells us that third-
party software for BlackBerry is poised for massive growth in sales,
developers and applications."
Handango has also launched a new version of its consumer newsletters for
BlackBerry users, as well as new marketing programs for BlackBerry developers
to help them take advantage of the growing number of BlackBerry application
channels Handango is creating. More information about Handango's newsletters
can be found at http://www.handango.com/Newsletter.jsp , and more information
about the Handango Developer Program is available at
http://www.handango.com/partners .
For a copy of 2004 key statistics about the third-party applications
market for BlackBerry, consult the Handango Yardstick Year-End Edition for
BlackBerry at
http://www.handango.com/pdf/HandangoYardstick_BlackBerry2004.pdf .
About Handango
Handango is the leading provider of mobile downloads bringing over 50,000
applications and 25,000 digital media titles to market through an extensive
global distribution network that reaches millions of mobile customers.
Handango's application management and provisioning platform, Handango AMPP,
has been chosen as the mobile software delivery platform for Nokia, Motorola,
Verizon Wireless, Sprint, Cingular Wireless, T-Mobile, Orange SA, Sony
Ericsson, palmOne, Microsoft, HP, Sega Mobile, AOL and more than 100 others.
For more information, visit http://corp.handango.com .
The BlackBerry and RIM families of related marks, images and symbols are
the exclusive properties and trademarks of Research In Motion Limited.
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