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WirelessDevNet.com Press Release
Motricity To Power palmOne Software Connection
DURHAM, NC - April 26, 2005 — Motricity, the premier provider of mobile content to consumers, today announced it will power palmOne, Inc.’s Software Connection storefront (http://software.palmone.com), providing palmOne customers with an enhanced user experience and broad content catalog for palmOne™ devices such as Treo™ smartphones and Tungsten™ and Zire™ handhelds.
palmOne’s Software Connection is a leading eCommerce storefront where palmOne™ mobile device owners access additional value-added software and digital media titles to maximize their device experience. The storefront offers thousands of software and digital media titles from categories such as personal productivity, wireless e-mail solutions, interactive gaming, media and MP3 players, health, finance, travel, enterprise and more which customers can add to their device to create an individualized mobile experience.
“We selected Motricity because of its proven eCommerce and mCommerce expertise in marketing, merchandising and delivering an excellent mobile user experience. We value their commitment and depth of knowledge about each individual customer,” said John Hartnett, senior vice president - Americas at palmOne, Inc. “Motricity’s strength in delivering consumer-focused experiences through a solid, scalable platform will help enable palmOne to expand aggressively in mCommerce and mobile marketing.”
Supporting all major device types, manufacturers and content types, Motricity’s Fuel platform helps deliver the right content to the right mobile device at the right time. Using Motricity’s Fuel platform, palmOne plans to more efficiently personalize, segment and target mobile content to its customers while providing a superior end-user experience.
Improved benefits for palmOne Software Connection customers include:
- A more robust customer account feature which will enable users to create and view wish lists or watch lists for freeware and shareware software, review their purchase and free software trial history, manage gift certificates and customize their palmOne Software Connection profile.
- Enhanced recommendation tools that enable customers to shop related software titles such as, “Customers who bought this also bought…”
- Improved search and sort benefits to give customers faster and easier access to the software they need.
- A solution built on a carrier-grade platform to provide higher-level service availability.
“We are extremely honored to be palmOne’s choice for powering its Software Connection and supporting its future mCommerce strategy. palmOne is a leader in developing innovative mobile devices such as Treo smartphones and Tungsten and Zire handhelds, and we are excited to deliver a full, robust experience to its customers through the software and accessories that create an individual’s mobile lifestyle,” said Ryan Wuerch, chairman and chief executive officer at Motricity. “By delivering exceptional eCommerce and mCommerce experiences to palmOne mobile customers, Motricity will be showcasing once again the strength of its Fuel platform and services.”
This announcement underscores Motricity’s leadership in the mobile content delivery market. Motricity now powers consumer storefronts for the three largest Palm OS® focused portals in the industry; palmOne; PalmSource, provider of the Palm OS platform; and PalmGear.com, the largest Palm OS based consumer site with more than 25,000 Palm OS downloadable software titles.
About Motricity
Motricity is the premier provider of mobile content infrastructure to the wireless industry, uniquely powering over 120 million mobile subscribers with its market-leading Fuel mobile content delivery platform through global partners such as Cingular Wireless, Verizon Wireless, mmO2, Amazon.com, palmOne and many others. With a catalog of more than 450,000 mobile titles, the company is also one of the world's largest providers of mobile content through its network of consumer websites and channel partnerships, reaching over 10 million consumers worldwide. From games to business applications, and from ringtones to eBooks, Motricity powers the entire spectrum of mobile content delivery solutions for consumers and business partners. For more information, please visit www.motricity.com.
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