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WirelessDevNet.com Press Release
Action Engine Brings Intelligent Mobile User Experience to Java Phones
REDMOND, Wash. — April 26, 2005 — Shattering the mobile usability barrier, Action Engine Corporation, the mobile application platform provider, today announced plans to bring its breakthrough Action Engine Mobile Application Platform™ and Brand-n-Go™ Mobile Applications Pack to Java-enabled mobile phones.
With Java support, the same intuitive, responsive, and personalised Action Engine user experience people have enjoyed on Windows Mobile and Symbian devices will be possible on the millions of phones and devices running the Java platform.
Available in September, the Java version of Action Engine Mobile Application Platform will let wireless subscribers access news, weather, sports scores, driving directions, Amazon shopping, eBay bidding and more on their Java phone using 80% fewer keystrokes and getting results 20x faster than with the phone’s browser.
With the Action Engine Mobile Application Platform, Java phones will be able to remember a subscriber’s most recent requests, learn their preferences and usage patterns, and then tailor and refine the phone’s operation to better meet a subscriber’s needs. More frequently used services are put in a prominent position on the user’s phone deck, increasing repeat usage and in turn growing ARPU for operators.
Ted Wugofski, chief technology officer of Action Engine, added, “By expanding our addressable market base through support for Java devices, we can offer mobile operators the ability to give millions of frustrated data services users a better alternative for accessing content wirelessly. Our Java release will set a new standard for what subscribers should expect when using data services on their mobile devices.”
The Java version of the Action Engine Mobile Application Platform is being built using the Java MIDP 2.0 specification. When completed, the Java version of the Action Engine Mobile Application Platform will be small enough in size to be provisioned over-the-air to a mobile device. The Java release will also maintain the favourite features that Action Engine has become known for, including integration between Action Engine Mobile Application Platform applications, as well as with the phone’s email, contacts, calendar, dialer, and SMS/MMS functions. Only integrated Action Engine application suites meet the subscriber’s demand for multi-function user-friendly mobile applications.
For more information on the Java version of the Action Engine Mobile Application Platform, please read the technical brief at www.actionengine.com/News/PressKit/JavaTechnicalBrief.pdf, or call 425-498-1500 or email info@actionengine.com.
About Action Engine
Action Engine Corporation, the mobile application platform company, delivers a breakthrough in mobile application usability. The Action Engine Mobile Application Platform™ introduces a browserless, client/server approach to accessing transaction-oriented online services that takes 80% fewer keystrokes and drives 20x faster response times than browser-based alternatives. The turnkey Brand-n-Go™ applications pack enables wireless operators to go to market in unprecedented timeframes with intuitive, responsive and personalized applications that create an addictive user experience. The company's software has been deployed by a robust list of global wireless operators that include Orange SA, mmO2 and SMART Communications, Inc. Additional information is available at (425) 498-1500, info@actionengine.com and www.actionengine.com.
Action Engine Mobile Application Platform and Brand-n-Go are trademarks of Action Engine Corporation. All other products and brand names are trademarks of their respective owners.
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