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WirelessDevNet.com Press Release
Sybase and Xiamen Xiangtone Pioneer Mobile Search Service in China
DUBLIN, Calif., Aug. 1 -- Sybase, Inc. (NYSE: SY - News), a leading provider of information management and mobile software, today announced it is partnering with Xiamen Xiangtone Information Technology Co. Ltd. ("XXIT") to develop SMS 114, a mobile information search service to be launched in August 2005. The new service leverages innovative Answers Anywhere(TM) by iAnywhere Solutions, a Sybase subsidiary, to enable mobile phone users to access information via SMS or WAP.
XXIT, a value-added Internet and mobile service provider, developed the SMS 114 mobile e-search system in late 2004. The company has adopted Answers Anywhere because of its advanced, patented technology that translates the customer's own words into relevant commands for back-end software systems and provides an accurate response for the user.
Answers Anywhere is a robust, carrier-grade middleware platform that features powerful natural language and context understanding capabilities. Already deployed by several leading wireless telecommunications carriers and independent software vendors (ISVs), Answers Anywhere drives adoption of applications and wireless data services by making it easier for end users to request information, in their own words, in any language.
"Paid search is already a rapidly growing and highly profitable segment of the Internet industry and mobile operators are discovering that they can also benefit from searches," said Raymond Teh, senior vice president and general manager of Sybase Asia Pacific. "By leveraging Answers Anywhere technology, Xiamen Xiangtone aims to extend its leadership position in China with this search capability. Mobile search services can have a big impact in terms of increasing data service usage, carrier revenues and improving customer loyalty."
"Sybase Answers Anywhere boosts the usability of SMS -- it is fast, simple and accurate," said Yang Lihong, General Manager of Xiamen Xiangtone Information Technology. "We are confident that our SMS 114 e-search system will drive SMS enquiry business into a profitable new phase of development."
Answers Anywhere -- delivers fast, direct access to data services for wireless device users primarily through SMS text messaging and voice modalities. Telecom carriers use this version to simplify access to wireless data services for consumers. For example, a subscriber using a wireless carrier's location-based services (LBS) can simply request, "Get me an Italian restaurant with a nice view."
About Xiamen Xiangtone Information Technology Ltd.
Xiamen Xiangtone Information Technology Co. Ltd. was established in January 2003. It is an internet service and mobile value-added service provider founded in China. It specializes in computer wireless internet technology service and aims at wireless value-added business in service operation. Its products and services are based on various platforms such as WAP, SMS and MMS through which users can transmit text message and graphics as well as enjoying all kinds of internet and mobile value-added services including but not limited to games, friend-making and downloading of entertainment information.
About Sybase, Inc.
Sybase is the largest global enterprise software company exclusively focused on managing and mobilizing information from the data center to the point of action. Sybase provides open, cross-platform solutions that securely deliver information anytime, anywhere, enabling customers to create an information edge. The world's most critical data in commerce, communications, finance, government and healthcare runs on Sybase. For more information, visit the Sybase Web site: http://www.sybase.com .
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