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WirelessDevNet.com Press Release
Court TV(R) Inks Deal with SmartVideo to Offer Live Content via Mobile Phones
NEW YORK-- Aug. 1, 2005--Court TV(R) has inked a deal with mobile video provider SmartVideo (OTCBB: SMVD.OB), which provides live, full motion TV to cellular phones. The deal will provide four kinds of content on four different channels on this subscriber-based service. Viewers will have access to Court TV News' content live from 10 a.m. to 6 p.m., Video-On-Demand of Court TV's Seriously Entertaining primetime programming, access to online content including web clips and trial coverage, and the live network feed directly from the satellite.
The deal marks the networks first foray into the mobile video market, and helps to extend the brand to offer Court TV anywhere, anytime and on any platform. This deal is a key component to reaching a younger demographic, which is one of the networks new re-branding goals. In addition to reaching a younger audience, Court TV will also be able to provide additional service to their loyal viewers.
"With the growth of the mobile video services over the past few years, this is a perfect outlet for Court TV to extend our brand and attract audiences that we might not have been able to reach in the past," said Claire Cowart, Senior Vice President, Business Development & Strategy. "This service provides unlimited access to Court TV's original programming and content, and will give our audiences another platform to utilize. We feel that this is the first step in exploring different outlets for Court TV as we move forward with the new vision of the network."
"We're very excited to add Court TV to our network of video content," said Richard E. Bennett, Jr., President & CEO of SmartVideo. "This is a great platform for Court TV to profile their programming, and with the surge of popularity that the mobile video services market has seen, it should prove to be a successful venture for the network and SmartVideo."
SmartVideo Technologies offers the first and best-in-class services for broadcasting live, on-demand and download-and-play television content for mobile video consumers around the world. SmartVideo's television solutions deliver sharp video images with fully synched audio for broadcast to video-enabled cell phones and other handheld devices, via current and next-generation cellular and Wi-Fi systems. SmartVideo's proprietary technologies include a full suite of television content management services for wireless telco carriers as well as content owners, to provide an end-to-end mobile television broadcast and business solution. SmartVideo's robust library of content includes news, weather, sports, children's programming and more, from such leading international brands as ABC News, NBC Universal, Fox Sports, The Weather Channel and dozens of others. SmartVideo's mobile video solutions provide exceptional image quality on all existing 2.5G and Edge cellular networks, and near-broadcast quality on 3G and Wi-Fi networks. SmartVideo is a Microsoft Windows Media(R) 9 Series Certified Hosting Provider. For additional information and to subscribe to SmartVideo's Live TV content packages visit www.smartvideo.com or using your smartphone visit www.windowsmedia.com/mobile.
Court TV(R) provides a window on the American system of justice through distinctive programming that both informs and entertains. The Court TV(R) Networks are comprised of Court TV News(SM), which provides live gavel-to-gavel trial coverage in daytime; and Court TV: Seriously Entertaining(SM) in primetime, featuring investigative drama, expert reality and relevant non-fiction series. Court TV Networks is 50% owned by Time Warner, and 50% owned by Liberty Media Corp, and is seen in 85 million homes. (www.courttv.com or AOL Keyword: Court TV)
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