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WirelessDevNet.com Press Release

MLS Property Information Network Offers Pathfinder Wireless Handheld MLS Data/GPS System


QUINCY, Mass., Aug. 1 -- One of the top ten largest MLS services in the nation, the MLS Property Information Network, will offer the Pathfinder wireless handheld MLS Data/GPS to 28,000 real estate professionals throughout New England.

Pathfinder (http://www.realtorpathfinder.com) is a Pocket PC-powered all- in-one PDA solution that allows real estate professionals wireless access to real estate MLS data, GPS technology, prospect information, and MS-Outlook- synchronized contact and task lists -- anywhere, anytime.

The MLS Property Information Network (MLS PIN) is making Pathfinder available as part of its ongoing commitment to providing its customers with quality, leading-edge, user-focused tools for real estate professionals.

"Residential real estate is more customer-focused and competitive than ever. Today, wireless technology that provides instant access to MLS, GPS and other essential information is a strong competitive advantage for agents -- eliminating the need to say 'Let me get back to you.' And yet, soon, I believe that such wireless connectivity will be as indispensable in our business as the Internet and the cell phone," said Kathy Condon, President and Chief Executive Officer, MLS Property Information Network, Inc.

Pathfinder represents the state-of-the-art in wireless connectivity and productivity for real estate professionals.

"Twenty years ago we had huge MLS books that we had to bring with us everywhere. Not anymore, the Pathfinder combines the MLS with the GPS navigation system all on my handheld -- which already acts as my phone, address book and to-do list," noted Rick Coughlin, of Coughlin & Company in Weymouth, Mass.

With Pathfinder, real estate professionals dramatically strengthen their relationships with their clients through their ability to access information to instantly resolve a concern or confirm a fact -- while they are face to face with a client.

Developed by Advanced Marketing Services, the Pathfinder system rescues real estate professionals from being trapped "offline" while on the road, left without an answer during an open house, lacking the details of a newly offered property, empty handed without comps, or facing the time-consuming task of constantly re-routing directions. Now, with Pathfinder, it's all as easy as "Point. Click. Sell."

"The tool helps me cater to the needs of my clients," stated Coughlin. "I am able to provide cost comparisons and find specific properties at the touch of a button, and with the color images provided I can show the client right then and there what their options are."

The Pathfinder system is available immediately to MLS PIN customers, in three packages:

  • Pathfinder MLS Access Software (No GPS Navigation)

  • Pathfinder MLS Access Software With GPS Navigation Software

  • Pathfinder MLS Access Software With GPS Navigation Receiver and Pocket PC PDA

    "From Blackberry to Bluetooth, there are so many technologies available on the market, REALTORS are in a quandary wondering which one to use," noted Carolyn Chodat of Classic Properties in Medway, Mass. "Pathfinder sums it all up. It has all the tools enhanced in one product, and it does the job for REALTORS. With a phone, camera, internet, and MLS all there Pathfinder is literally true to its name."

    For more information, contact Pathfinder at
    http://www.realtorpathfinder.com or 1-800-428-0004.

    About Advanced Marketing Services
    Advanced Marketing Services, Inc. (AMS) (http://www.realtorpathfinder.com) develops productivity tools for real estate professionals. AMS uses the latest in technology to merge Multiple Listing Service (MLS) data and GPS technology into an all-in-one wireless PDA solution for REALTORS®. The Pathfinder solution allows real estate professionals to search MLS data in real-time, download listing data to the PDA, and use GPS technology for turn- by-turn voice and active map direction for getting to the downloaded listings. For more information, reach AMS at http://www.realtorpathfinder.com or 800- 428-0004.

    About MLS PIN
    MLS Property Information Network (http://www.mlspin.com) is the largest MLS in New England, and one of the top ten in the nation. MLS PIN provides service to more than 28,000 real estate professionals throughout New England with a comprehensive database of more than 40,000 active listings.



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