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WirelessDevNet.com Press Release
ESPN Mobile and Brightpoint Reach Agreement for Integrated Logistic Services
PLAINFIELD, Ind. -- ESPN Mobile and Brightpoint, Inc. (NASDAQ:CELL) subsidiary Brightpoint North America L.P. ("Brightpoint"), have reached an agreement calling for Brightpoint to provide ESPN Mobile with a full range of integrated logistics services such as inventory management, custom packaging, reverse logistics, and fulfillment services enabling ESPN Mobile to deliver their wireless devices to its customers in North America.
"We are pleased to provide integrated logistics and support for ESPN Mobile's innovative and customer-focused offering," stated J. Mark Howell, President of Brightpoint, Inc. and Brightpoint Americas. "We believe that our logistics capabilities provide ESPN Mobile a compelling value proposition and we are delighted to provide these industry leading services in support of the launch of a world class company such as ESPN Mobile."
"Working with Brightpoint is an integral element in ensuring that ESPN Mobile will offer a world class logistics service to our fans," said Manish Jha, Senior Vice President, ESPN Mobile.
About ESPN
ESPN Mobile, launching in early 2006, is the first national U.S. wireless phone service specifically targeted at sports fans. The service will offer fans unique sports programming and entertainment from ESPN on a mobile phone, delivering not only wireless voice service, but applications such as easy access to sports news, information, commentary, analysis, statistics, ring tones, graphics, photos and logos as well as streaming audio and video. ESPN Mobile will sell ESPN-branded handsets, accessories and applications tailored to its target audience of sports fans.
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of seven domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS, ESPN Deportes, ESPNU, ESPN Today), ESPN and ESPN2 HD simulcast services, ESPN Regional Television, ESPN International (networks, syndication, radio, web sites), ESPN Radio, ESPN.com, ESPN The Magazine, SportsTicker, ESPN Enterprises, ESPN Zones (sports-themed restaurants), and other growing new businesses including ESPN360 (Broadband), ESPN Mobile, ESPN on Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.
About Brightpoint
Brightpoint is one of the world's largest providers of distribution and integrated logistic services to the wireless telecommunications industry. Brightpoint supports the global wireless telecommunications and data industry, providing quickly deployed, flexible and cost effective solutions. Brightpoint's innovative services include distribution, channel management, fulfillment, eBusiness solutions and other outsourced services that integrate seamlessly with its customers. Additional information about Brightpoint can be found on its website at www.brightpoint.com or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
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