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WirelessDevNet.com Press Release
Mobliss Enables Viewers to Participate Via Text Messaging in CBS's Newest Reality Series Rock Star
SEATTLE--Aug. 8, 2005--
Trend in Interactive TV Viewing Continues to Grow as Mobliss Delivers Unprecedented Applications for Wireless Voting Campaigns
Mobliss, a leading provider of mobile marketing and media solutions and services, has been chosen by Mark Burnett Productions to power the SMS voting campaign for CBS's newest reality series, "Rock Star: INXS," where viewers will be key participants in the search for the next lead singer of the band INXS. "Rock Star: INXS" is the latest major television production to enlist Mobliss to oversee a large-scale North American deployment of simultaneous wireless text messages, this time to allow for SMS voting by select subscribers in the U.S. and all major wireless carriers in Canada.
Unlike other high-profile elimination shows, the voting for "Rock Star: INXS" will not include 1-800 voting. Instead, the new reality series will feature only the ability for viewers to vote either online on rockstar.msn.com or via wireless text messaging for which of the contestants they would most like to return each week. Mobliss is also providing a unique live SMS chat application, allowing viewers the opportunity to chat via text message with hosts Dave Navarro and Brooke Burke, plus ask questions of the hosts and the band.
"There is such a passionate fan base for INXS that it was important that we included some type of viewer participation in this project," said Mark Burnett, creator and executive producer of "Rock Star: INXS." "Mobliss was, without a doubt, the perfect partner for us because of their demonstrated ability to handle extremely high volumes of SMS traffic and their proven track record working with top television properties."
Through industry-leading work on broadcast-driven SMS voting solutions, Mobliss has helped define a new category in interactive viewer participation in the U.S. by developing and managing pioneering applications to host massive simultaneous wireless text messaging campaigns for top-rated television productions.
"Rock Star: INXS" is Mark Burnett's latest reality show in conjunction with international superstar rock band INXS and CBS Network to search for the next lead singer of the band. The program launched on July 11, 2005, and will include more than 38 episodes in 13 weeks, where contestants are put through a series of tests and competitions to find out who has what it takes to be the next lead singer of INXS.
About Mobliss
Mobliss(R), an Index Group company, has become one of the most trusted names in mobile marketing and messaging, mobile gaming, and mobile content delivery. The company offers a full spectrum of proprietary applications, delivery systems, and platforms for brand owners to capitalize on the rapidly growing capabilities of wireless devices in an increasingly unwired world. Recognized for powering the record-breaking SMS campaigns for the television phenomenon American Idol, Mobliss is among the very few companies that have direct networking and billing connectivity with carriers for executing large-scale SMS campaigns and distributing mobile content to the widest array of mobile devices across multiple carrier networks in the US and Canada.
Over the last 5 years, Mobliss has introduced some of the world's biggest brands to the wireless gaming space, including Family Feud(TM) and the New York Times Crossword(TM). In addition, Mobliss creates and distributes its own trend-setting content that encompasses the latest in wireless products, from SMS subscription programs to ringtones and graphics to original game titles.
Globally, Index Group holdings link Mobliss clients and services to a worldwide network, encompassing innovations from the Japanese, European, and Chinese markets. Mobliss North American clients and partners include The Coca-Cola Company, FOX, PRIMEDIA, ESPN, Viacom, Yahoo! and FremantleMedia in conjunction with American Idol, Family Feud(TM), and The Price is Right(TM). Mobliss is headquartered in Seattle, Wash. Additional company information may be found at www.mobliss.com.
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