|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
Flytxt Partners with HarperCollins Children's Books to Implement Mobile Marketing Campaigns
NEW YORK, Aug. 15 Flytxt, the leading provider of mobile
marketing technology and services, today announced that they are partnering
with HarperCollins Children's Books to launch the 'Meg Cabot Mobile Club;' a
cell phone text messaging program promoting the popular Princess Diaries
series, Ready or Not sequel to All American Girl, and upcoming book, Avalon
High (January 2006).
Flytxt is providing HarperCollins Children's Books with wireless solutions
and mobile marketing platforms designed to provide dynamic interaction between
its younger readers and author Meg Cabot. In addition to providing an
interactive channel for the author's dedicated fan base, the Meg Cabot Mobile
Club seeks to connect with new readers, by providing SMS-based promotions
including sweepstakes, text-based trivia campaigns, screensavers and
VoiceTones from the author.
"Meg Cabot Mobile helps us to extend our Meg Cabot brand by creating an
exciting and new interactive relationship with our readers," said James
McKenzie, HarperCollins Children's Books director of online marketing. "We
look forward to rolling this technology out to Meg Cabot's enthusiastic
readership."
Mobile programs for HarperCollins will run on all major U.S. wireless
carriers including AT&T Wireless, Cingular, T-Mobile, Sprint, Nextel and
Verizon. HarperCollins is supporting the launch of the Meg Cabot Mobile club
via advertisements on http://www.thewb.com, http://www.seventeen.com,
http://www.teenpeople.com, http://www.ellegirl.com and
http://www.cosmogirl.com. For additional details, visit the Meg Cabot Mobile
Club at http://www.megcabot.com/mobile or text JOIN + date of birth + zip (eg
JOIN 4/12/90 10021) to MEG11 (63411).
"HarperCollins Publishers is the perfect type of company to implement a
mobile marketing campaign, because they have an extensive amount of dynamic
content that targets a younger, active, on-the-go audience," said Carsten
Boers, co-founder and CEO of Flytxt. "We're thrilled to work with
HarperCollins to help them build a foundation of new customers, and enhance
the experience for their existing customers."
Flytxt Direct and Flytxt Publisher
To manage real-time wireless interactivity, HarperCollins Publishers will
use Flytxt Direct, which is the industry's premier platform for viewing,
sending and receiving SMS and MMS, via a web-based interface with direct
connection to mobile operators. Flytxt Direct incorporates the experience
that Flytxt has garnered from thousands of mobile campaigns, to help users
compose and send MMS messages, view incoming MMS messages, and download
selections for publishing to other media.
HarperCollins Publishers will have access to real-time reports of all
activities and full visibility into its mobile database of users. Via Flytxt
Direct, HarperCollins will be able to target specific consumer segments and
broadcast messages to users based on geographic area, preferred book titles,
age, or a variety of other criteria.
HarperCollins Publishers is also using Flytxt Publisher to market and sell
mobile content via a variety of protocols, including the web, WAP, xHTML, IVR,
SMS, and J2ME. Flytxt Publisher is a single, easy-to-use platform for
managing every aspect of content delivery: including subscription services;
tracking; reporting; billing; marketing; and customer management.
About Flytxt
Based in New York, Flytxt(R) is the world's leading mobile marketing
services provider, serves a broad client base across the media, entertainment,
FMCG, retail, leisure and mobile operator (carrier) industries. Flytxt's
customers include Time Inc, Hachette Filipacchi, Hearst Magazines, (this
release will be widely read by the publishing trade) Pepsi, Cingular, T-
Mobile, Vodafone, Chrysalis, EMAP, and Orange, who is currently leveraging an
award-winning Flytxt campaign for its "Orange Wednesdays" cinema mobile
couponing program. Flytxt was ranked 12th in the Sunday Times Tech Track
2004, and the company has twice been named to the Tornado Insider's TOP 100
European companies list. Incorporated in 2000, Flytxt is headquartered in
London England, and has offices in Seattle, Washington, Tampa, Florida, and
New York City. For more information, visit http://www.flytxt.com.
About HarperCollins Publishers
HarperCollins Children's Books is one of the leading publishers of
children's books. Respected worldwide for its tradition of publishing
quality, award-winning books for young readers, HarperCollins is home to many
children's classics -- Charlotte's Web, The Chronicles of Narnia, Goodnight
Moon, Where the Sidewalk Ends and Where the Wild Things Are; popular series-A
Series of Unfortunate Events and The Princess Diaries. HarperCollins
Children's Books is a division of HarperCollins Publishers, one of the leading
English language publishers in the world and a subsidiary of News Corporation
(NYSE: NWS, NWS.A; ASX: NCP, NCPDP). Headquartered in New York, HarperCollins
has publishing groups in the U.S., Canada, the U.K. and Australia. Visit
HarperCollins Children's Books at http://www.harperchildrens.com.
About Meg Cabot:
Meg has published over thirty novels for younger readers as well as
adults, including The Princess Diaries series, The Mediator series and 1-800-
WHERE-R-YOU. Meg is also the author of the young adult books All-American
Girl, Nicola and the Viscount, and Victoria and the Rogue, and Teen Idol and
Ready or Not. Meg also published adult contemporary romances; Boy Meets Girl,
The Boy Next Door, and She Went All the Way and Every Boy's Got One.
Film rights to The Princess Diaries were sold to Disney, and a feature
length film based on the book was released in August 2001, with a sequel to
the film, based on an original story written by Disney, released in summer
2004. Film rights to All-American Girl also went to Disney.
For more information visit http://www.megcabot.com and
http://www.megcabotbookclub.com.
Flytxt, the Flytxt logo, Flytxt Direct, Flytxt Reward, Flytxt Publisher,
and FXTrinity are trademarks or registered trademarks of Flytxt.
|
|
|
