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WirelessDevNet.com Press Release
Sirius Satellite Radio Introduces Traffic Data Service Powered by NAVTEQ
CHICAGO, Aug. 25 NAVTEQ (NYSE: NVT), a leading
global provider of digital maps for vehicle navigation and location-based
solutions, and SIRIUS Satellite Radio (Nasdaq: SIRI) today announced that
beginning in November 2005 SIRIUS will broadcast traffic data nationwide for
22 major U.S. metropolitan areas.
SIRIUS will utilize its nationwide broadcast capabilities to provide
drivers with updated traffic information from data provider NAVTEQ.
NAVTEQ's NAVTEQ Traffic(TM) is a unique data gathering, aggregation and
quality-tested solution that links up-to-the minute traffic information to map
data and enables wireless transmission directly to a navigation system.
NAVTEQ Traffic combines data from multiple sources, including the leading
commercial traffic data providers, government departments of transportation,
police and emergency services, road sensors, cameras and airborne reports.
NAVTEQ Traffic aggregates available data including planned incidents (such as
construction), unplanned incidents (such as accidents and disabled vehicles)
and flow (speed and movement of traffic). Once received, traffic data is
quality tested and linked to the map for wireless delivery to a navigation
system.
The 22 metro areas that will initially receive the service are Atlanta,
Baltimore, Boston, Chicago, Dallas/Ft. Worth, Detroit, Houston, Los Angeles,
Miami/Ft. Lauderdale, Minneapolis/St. Paul, New York City, Orlando,
Philadelphia, Phoenix, Pittsburgh, San Francisco/Oakland, San Diego, San Jose,
Seattle, St. Louis, Tampa and Washington D.C. SIRIUS expects to expand the
service to over 50 cities by 2007.
The first unit to provide the new traffic data service will be the
SiriusConnect SIR-ALP10T tuner, which interfaces with Alpine Electronics' new
NVE-N872A Satellite Traffic Ready navigation system. This service will keep
subscribers informed about potential delays or incidents along the route,
including road speed and flow information, unscheduled traffic incidents, and
scheduled road closures and road work.
The SiriusConnect SIR-ALP10T tuner, the first SIRIUS tuner to incorporate
both audio entertainment and traffic data services, will be able to
simultaneously receive and play SIRIUS' programming while monitoring the data
channel for traffic messages. Through its broadcast data service, SIRIUS will
deliver NAVTEQ information to the SIR-ALP10T tuner, which interfaces with the
Alpine NVE-N872A Satellite Traffic Ready navigation system. The unique
structure of SIRIUS' data service capabilities will allow the addition of
other data services, such as weather, to be seamlessly added in the future.
The suggested price at retail for the SiriusConnect SIR-ALP10T is $299.99,
and $1,700 for the Alpine NVE-N872A Satellite Traffic Ready navigation system
(navigation monitor sold separately). Alpine Satellite Radio-Ready headunits
range from $250-$1,600, including two models with built-in monitors. The
SIRIUS traffic data service bundled with SIRIUS' regular audio programming
will cost $16.99 per month or $9.99 per month for traffic data only. The
Alpine NVE-N872A is expected to be available in late September this year, and
the SIR-ALP 10T is expected to be available in November.
About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for
automotive navigation systems, mobile navigation devices, Internet-based
mapping applications, and government and business solutions. NAVTEQ creates
the digital maps and map content that power navigation and location-based
services solutions around the world. The Chicago-based company was founded in
1985 and has approximately 1,600 employees located in 122 offices in 21
countries.
NAVTEQ is a trademark in the U.S. and other countries. All rights
reserved.
About SIRIUS
SIRIUS delivers more than 120 channels of the best commercial-free music,
compelling talk shows, news and information, and the most exciting sports
programming to listeners across the country in digital quality sound. SIRIUS
offers 65 channels of 100% commercial-free music, and features over 55
channels of sports, news, talk, entertainment, traffic and weather for a
monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-
play games of the NFL and NBA, and is the Official Satellite Radio partner of
the NFL.
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