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WirelessDevNet.com Press Release
New DemandMore*Alerts Release Improves Identity Fraud Self-Protection, Speeds Time to Market
LEXINGTON, Mass. -- Aug. 25, 2005 -- MarketSoft, the leading provider of event-based marketing, customer alert, and lead management solutions, today announced the latest release of its rules-based, DemandMore*Alerts(TM) solution. DemandMore*Alerts allows bank customers to subscribe to wired or wireless email and text message alerts for significant account events. Leveraging MarketSoft's DemandMore*Insights(TM) behavior monitoring engine, DemandMore*Alerts now offers significantly improved pattern detection capabilities, expanded reporting, and simplified content management -- with up to 50% faster transaction processing throughput - and includes a library of over 80 production-ready alerts for rapid deployment.
"The 1.5 release enables MarketSoft to dramatically improve the speed of deployment. Our pre-packaged alert libraries for the financial services industry now include customer-defined sensitivity settings for "unusual activity" detection for identity fraud monitoring," explained MarketSoft's Financial Services Director, BJ Morgan. "DemandMore*Alerts provides financial services firms with a low cost, proactive mechanism to assuage identity fraud fears, reduce service delivery costs and increase e-banking adoption while providing tailored, high-impact marketing exposures that drive increased cross-sell and reduce attrition."
With DemandMore*Alerts, consumers can go to their financial services firm's website to define the types of alerts they want to receive, and how they want to receive them. Alerts can be delivered to any email-accessible device, including mobile phones, PDAs, pagers and email accounts, a secure inbox accessible from the firm's website -- or any combination thereof. Subscriptions can also be established on the customer's behalf by branch office and call center staff.
"I am extremely pleased with the market response to our customer alerts solution," said Bob Hiss, MarketSoft President and CEO. "We have recently completed successful pilots at a number of firms, and will begin moving additional clients into production in Q4. Seeing our offering firsthand, many of these same firms have declared their intention to use the underlying DemandMore*Insights engine to also drive their event-based marketing and new customer onboarding efforts."
About MarketSoft
MarketSoft is an applications software company - our business is to help our clients achieve sustained revenue growth. And, as our current clients will attest, we work with them until this objective is realized. In fact, two-thirds of our financial services customers are repeat buyers. One-third have purchased three or more solutions from MarketSoft.
MarketSoft's research, marketing, and development efforts are keenly focused on the Financial Services industry. We make an ongoing investment in primary industry best practices research enabling us to continually develop innovative, tailored software products that consistently reflect leading-edge thinking. The combination of our best practices knowledge, industry experience, rules-based software, partners, and training curricula bring immediate, measurable, bottom-line results.
Whether your objective is to improve your customer acquisition efforts, increase cross-sell, accelerate service adoption, reduce fraud or improve retention, MarketSoft can help you reach your full revenue potential.
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