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WirelessDevNet.com Press Release
Ericsson and NRK Launch World's First Interactive Mobile TV
Ericsson (NASDAQ:ERICY) and the Norwegian Broadcasting Corporation
(NRK) conduct the world's first live trial of interactive mobile TV.
The trial demonstrates a new way of using mobile TV, which allows mobile
phone users to vote, chat and communicate with a television presenter while
watching their favorite show - all at the same time and all on their mobile.
Together, Ericsson and NRK launched a downloadable client for the existing
interactive TV format, Svisj. For example, viewers can vote for which music
video is to be played next by the touch of a button and may also chat with
each other or the host of the program.
Gunnar Garfors, Director of Mobile Services, NRK Development Division, says:
"This is interactivity with a vengeance. We are making it easier for our
audiences to view mobile TV and participate in shows, no matter where they
are."
Kurt Sillén, Vice President, Ericsson Mobility World, says: "Our solution
makes it possible for viewers to interact with a show that they are watching
on their mobile device in a whole new way, creating a much richer TV
experience with the help of the mobile channel."
The new interactive mobile TV application is an end-to-end solution based on
existing technology, which enables mobile phone users to watch streamed TV
programs live and at the same time interact with the show.
For TV networks, this means increased traffic and new revenues from content
fees, additional advertising and paid interactions such as voting, chatting
and greetings. This opens the way to new TV formats, widens target groups
and builds customer loyalty while giving end-users an advanced and enhanced
TV experience.
Photo for free use: www.nrk.no/img/541868.jpg
Ericsson is shaping the future of mobile communications and broadband
Internet through continuous technological leadership. Providing innovative
solutions in over 140 countries, Ericsson is helping to create the most
powerful communication companies in the world.
Read more at www.ericsson.com
About NRK
NRK is the biggest media house in Norway with a number of national TV and
radio channels as well as major web and wap sites. The public service
broadcaster has since 2000 been a leader when it comes to mobile content and
interactive services in Europe.
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