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WirelessDevNet.com Press Release
Twentieth Century Fox Teams Up With Airborne Entertainment to Bring “Family Guy” to Mobile
MONTREAL, Canada and LOS ANGELES, California–February 4th, 2004 – Stewie
Griffin is ready to take over the world – one cell phone at a time. The youngest – and
most diabolical – member of the Griffin household, along with the rest of his family, will
soon appear in wireless content thanks to a groundbreaking deal between Twentieth
Century Fox Licensing and Merchandising and Airborne Entertainment. The agreement,
announced today, will bring several features based on the critically acclaimed and
popular series and its outrageous characters to mobile phones around the world. Airborne
Entertainment is one of the world's leading mobile entertainment publishers.
Fans of “Family Guy” will be able to download an ever-expanding array of wallpapers,
games, applications and animated ringers directly on their phones. Each “Family Guy”-
inspired product promises to be as unique, twisted and totally unpredictable as the show
itself.
“The fan support and public appetite for ‘Family Guy’ is insatiable. People can’t get
enough of the outrageously hilarious world depicted in the series,” said Leighton Webb
VP of Wireless Licensing for Twentieth Century Fox Television. “We can’t wait to
translate this world into wireless content because we know it will be engaging,
entertaining and at times, irreverent. All the qualities that a ‘Family Guy’ fan has come
to expect from the show.”
“This is an A+ property. We have so many raving fans of ‘Family Guy’ on staff that
people are literally fighting to work on this project,” said Airborne Entertainment
President Andy Nulman. “The show’s cast of obtuse characters and its anything-goes
sensibility make for endless wireless opportunities across multiple technologies.”
Proclaimed as "gloriously twisted” by TV Guide, ‘Family Guy’ premiered with an
audience of 22 million viewers following Fox's 1999 Super Bowl telecast. The show
enjoyed strong critical and popular acclaim in the two seasons that followed, earning
praise from Daily Variety for being "wildly eccentric" and "unimaginably creative!"
“Family Guy's” considerable fan base demonstrated its strength in April 2003 with
impressive support for the show's Volume One DVD release. The compilation sold over
one million units, making it that year's top-selling TV show and the No. 4 television title
ever, according to Video Store magazine. A second collection, of 22 episodes, has
already sold over 520,000 copies. “Family Guy” will return with brand new episodes in
May 2005 airing in primetime on the Fox network.
Airborne's suite of “Family Guy” products will be available in the spring in anticipation
of the show's re-launch on Fox in May. Additional “Family Guy” products will be
released throughout the year and will reflect the themes and events of specific episodes.
About Airborne Entertainment
Airborne Entertainment is a leading publisher of entertainment content for mobile
phones. The company creates, packages, and distributes games, lifestyle applications,
messaging services, ringtones and graphics in conjunction with the world's most
recognizable media and consumer brands. Airborne’s distribution network comprises all
tier-one North-American mobile operators, reaching nearly 100% of enabled mobile
subscribers, as well as a growing number of mobile subscribers in foreign markets. For
more information, please visit www.airborne-e.com.
About Fox Licensing & Merchandising
A recognized industry leader, Twentieth Century Fox Licensing and Merchandising
licenses and markets properties worldwide on behalf of Twentieth Century Fox Film
Corporation, Twentieth Television and Fox Broadcasting Company, as well as third party
lines. The division is aligned with Twentieth Century Fox Television, one of the top
suppliers of primetime entertainment programming to the broadcast networks.
Contact FOX Licensing & Merchandising:
Cynthia Pascoe
Twentieth Century Fox Licensing & Merchandising
(310) 369-2492
cynthia.pascoe@fox.com
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