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WirelessDevNet.com Press Release
Cadillac CTS With Real-Time XM Satellite Traffic, Powered By NAVTEQ Traffic Arrives This Month
CHICAGO, Feb. 8 -- Starting this month, Cadillac
will begin offering XM NavTraffic; the nation's first real-time satellite
traffic information service for vehicle navigation systems. First available on
the CTS, the XM NavTraffic system will provide continuously-updated traffic
information in a selected city. The system will come standard in cars equipped
with the DVD navigation feature.
This new technology, offered exclusively by XM Satellite Radio
(Nasdaq: XMSR), is fully integrated with the vehicle's on-board GPS navigation
system to display current information about traffic incidents and average
traffic speed along specific roadways. A driver can enter a destination into
the navigation system, and then, aided by a color-coded display, obtain
instant traffic data on the preferred route. The driver can:
See how fast traffic is moving on the route
See on-screen symbols that identify accidents, construction and road
congestion
Choose an alternate route to avoid traffic incidents and reach the
destination faster
XM NavTraffic is powered by NAVTEQ Traffic(TM), a product from NAVTEQ, the
leading global provider of digital map data for vehicle navigation systems.
NAVTEQ Traffic quality checks and aggregates planned and unplanned incident
data from multiple sources across the country, including the leading
commercial traffic data providers, government departments of transportation,
police and emergency services, road sensors, cameras and airborne reports.
Once received, the information is then merged with NAVTEQ maps and
continuously broadcast via XM's network of satellites and ground-based
repeaters, ensuring that the latest information is available to the driver.
Purchasers of a 2005 CTS equipped with an optional DVD navigation system
will receive the first three months of XM Satellite Radio and the XM
NavTraffic service free. Following the trial period, drivers can subscribe to
XM Satellite Radio or the XM NavTraffic service for $9.99/month. Customers can
subscribe to both for only $13.98/month.
Cadillac is the luxury division of General Motors Corp. (NYSE: GM) and
produces vehicles such as the STS performance sedan, the XLR convertible
roadster, the SRX midsize utility, and the CTS entry-level sedan. In addition
to selling the popular DeVille nameplate, Cadillac also sells the popular the
Escalade, Escalade ESV and Escalade EXT. More information on Cadillac and its
products can be found on http://www.cadillac.com or
http://media.gm.com/division/cadillac .
About XM Satellite Radio
XM is America's number one satellite radio service with more than 3.2
million subscribers. Broadcasting live daily from studios in Washington, DC,
New York City and Nashville at the Country Music Hall of Fame, XM's 2004
lineup includes more than 130 digital channels of choice from coast to coast:
68 one-hundred-percent commercial-free music channels, featuring hip hop to
opera, classical to country, bluegrass to blues; more than 40 channels
of premier sports, talk, comedy, children's and entertainment programming; and
21 channels of the most advanced traffic and weather information for major
metropolitan areas nationwide. XM was named Best Radio Service at the 2004
Billboard Digital Entertainment Awards. Popular Science recently chose XM
products for two prestigious "Best of What's New 2004" Awards. As the Official
Satellite Radio Network for Major League Baseball and the Exclusive Satellite
Radio Service for NASCAR, as well as the Official Satellite Radio Service for
ACC, PAC-10 and Big-10 collegiate football and basketball, XM Satellite Radio
is the industry leader in sports radio programming, offering thousands of live
sporting events each year. XM also is available in Avis, National, and Alamo
rental cars, and it will soon be available on JetBlue and AirTran Airways.
For more information about XM, visit http://www.xmradio.com .
About NAVTEQ
NAVTEQ (NYSE: NVT) is a leading provider of comprehensive digital map
information for automotive navigation systems, mobile navigation devices and
Internet-based mapping applications. NAVTEQ creates the digital maps and map
content that power navigation and location-based services solutions around the
world. The Chicago-based company was founded in 1985 and has approximately
1,500 employees located in over 100 offices in 20 countries.
NAVTEQ is a trademark in the U.S. and other countries.
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