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WirelessDevNet.com Press Release
TruePosition Joins Forces With Global Leaders in Wireless Location to Accelerate Operator LBS
BERWYN, Pa., Feb. 22 TruePosition, the world's largest
company solely dedicated to the development and implementation of wireless
location products, services and devices, today announced the U.S. launch of
TrueNorth(TM) Managed Location Services, a network of leading location experts
whose combined capabilities will change the way wireless operators develop,
deliver and manage Location Based Services (LBS). This offering is designed
to enable operators to unleash the full revenue potential of LBS, as quickly
and cost-effectively as possible.
Based on feedback and demand from the wireless operator and end-user
communities, TruePosition developed TrueNorth MLS to provide the first fully
managed single interface to all the elements of the wireless location value
chain.
The solution comprises three key components: the TrueNorth Location System
(including the full range of core Position Determining Equipment and
middleware), a suite of consumer and enterprise TrueNorth Applications
(including child monitoring, turn-by-turn navigation, fleet tracking, traffic
alerts and "find my nearest," accessible either through mobile terminals or
specialized devices) and TrueNorth Support.
"TrueNorth MLS enables operators of all sizes to tap a single, fully
managed source to provide them with the location based services their
customers demand," explains Joe Sheehan, President of TruePosition. "While
Tier 1 operators have deployed location infrastructure to comply with the
FCC's E-911 mandate, our TrueNorth offering enables them to capitalize on the
commercial possibilities location provides. For Tier 2 and 3 operators, this
'open forum' approach allows them to enter at a point that is affordable and
offers a migration path to serve high accuracy applications in the future."
Aligning with leading industry experts Agilent Technologies, Redknee,
Autodesk, Nour and Tekel enables TrueNorth MLS to present the broadest base of
wireless location technology, services, applications, support and expertise
currently available. Yet TrueNorth MLS dramatically simplifies the value
chain, and offers a full range of flexible business models to effectively
mitigate operator risk - from private label to revenue share.
Capgemini U.S. LLC, a leading provider of consulting, technology and
outsourcing services, worked with TruePosition to evaluate the TrueNorth
offering: "Our analysis showed an increasing consumer interest for enhanced
location services as well as a market requirement for location solutions that
require less upfront investment and enable operators to deploy attractive
services easily," said Ari Iso-Rautio, Senior Manager at Capgemini. "The
TrueNorth model is in line with what the market is demanding."
TruePosition currently has offices in the US, UK and Sweden, and will be
supporting the launch of TrueNorth MLS with a global marketing and sales
drive.
About the TrueNorth MLS network
TruePosition
TruePosition, the world's largest company solely dedicated to the
development and implementation of wireless location, products and services,
offers complete solutions to support the wireless location needs of the global
marketplace. TruePosition acts as the single point of contact for customers,
streamlining the location value chain for operators worldwide.
TruePosition's heritage lies in the development of advanced location
systems including handset, network and hybrid location solutions. Its
location products provide high accuracy location coverage for over 150m
people.
At the heart of the TrueNorth MLS offering is the TrueNorth(TM) Location
System, provided by TruePosition. The Location System combines the widest
range of positioning technologies, including network and handset-based
location solutions such as U-TDOA, Cell ID, Enhanced Cell ID, A-GPS and future
hybrid solutions. These technologies are supported by TruePosition's leading
SMLC (Serving Mobile Location Center), the only product on the market that
supports all location in all methodologies. http://www.trueposition.com/
Agilent Technologies
Agilent is a global technology leader in communications and the number one
supplier of service assurance systems. Agilent's solutions are deployed in
support of meeting the mission critical US E-911 Mandate.
Agilent supports TrueNorth MLS with access7 Location, a non-intrusive,
network-level solution that monitors, collects and correlates data from the
network, enabling operators to unlock the value of their existing
infrastructure and benefit from the revenue potential of high value LBS. This
flexible solution can scale as usage of location services ramps and adapt
dynamically to the requirements of new Location applications, while
maintaining network performance. Detailed location based network performance
measures can also be collected and analyzed to enable operators to minimize
the impact of service threatening network issues. It supports many levels of
location accuracy from Cell ID, through Enhanced Cell ID to U-TDOA and hybrid
solutions.
http://www.agilent.com
Redknee
Redknee is a leading provider of telecommunication software solutions,
which enable network operators and service providers to deliver innovative
value-creating services. Redknee's next-generation software solutions deliver
innovative services to over 25 top tier network operators, with more than 185
million subscribers worldwide. Customers include Vodafone, E-Plus and O2.
The company will be bringing a variety of core location & presence service
offerings to TrueNorth MLS, including:
Enhanced Location Services (ELS) is a mobile gateway that securely manages
interactions between location-based applications and positioning information.
It supports information retrieval from all location technologies - including
network-based U-TDOA (Uplink Time Difference of Arrival), A-GPS, Cell ID,
Enhanced Cell ID and future hybrid solutions.
Enhanced Presence Server (EPS) allows operators to launch presence-enabled
applications such as Push to Talk over Cellular (PoC), Instant Messaging and
Enhanced Contact List.
http://www.redknee.com
Autodesk Location Services
Autodesk Location Services is a division of Autodesk, Inc. (Nasdaq: ADSK),
the world's leading software and services company for the building,
manufacturing, infrastructure, digital media, and wireless data services
fields. Autodesk's solutions help customers create, manage, and share their
data and digital assets more effectively. As a result, customers turn ideas
into competitive advantage by becoming more productive, streamlining project
efficiency, and maximizing profits.
As a leader in the development of core location offerings and
applications, Autodesk Location Services will bring TrueNorth MLS services in
a number of areas including web-based and mobile-based privacy management and
comprehensive geospatial support. Autodesk will also bring a full suite of
specialized end user services to the TrueNorth offering - from consumer
services such as enhanced directory assistance and friend-finder, to personal
and enterprise productivity applications such as traffic, navigation and
workforce management.
http://locationservices.autodesk.com/index.htm
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