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WirelessDevNet.com Press Release
PlanetOut Inc. Breaks New Ground on Mobile Content and Community Features
SAN FRANCISCO and BOSTON, Feb. 23 PlanetOut Inc. (Nasdaq: LGBT - News), a leading global media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community, announced today that it has signed an agreement with m-Qube Inc. to develop and distribute Gay.com and PlanetOut branded mobile phone content and subscription services worldwide. Under the terms of the agreement, m-Qube will provide mobile platform and gateway services to PlanetOut, and together the companies will develop new wireless applications to serve the LGBT community, and PlanetOut will designate m-Qube as its global developer, promoter and distribution partner for wireless applications and content.
"We are excited about the opportunity to extend our brands into the mobile market", said Mark Elderkin, president of PlanetOut Inc. "The m-Qube team has successfully promoted mainstream branded content for major brands and content providers worldwide and we intend to fully leverage their experience as well as their relationships with all of the major carriers. This is yet another example of how we are extending our state technical infrastructure and taking advantage of new distribution opportunities to generate incremental revenue for the company, while serving our members in new ways."
PlanetOut's mobile offerings will complement the company's suite of web-based services and will feature extensions to the popular Gay.com personals subscription services, PlanetOut network news, daily features, ringtones, wallpapers, games, and access to the company's gay-friendly yellow pages and community events calendar. The mobile services will begin to roll out in the second quarter of 2005 on web mobile storefronts and expand to WAP sites, JAVA applications, and Brew applications in both U.S. and international markets. PlanetOut and m-Qube are committed to working with industry associations, carriers and governmental organizations to insure that all the content available through these offerings complies with current U.S. and international market standards.
"Gay.com mobile is a great example of the growing global demand for mobile content and applications," said Andy Miller, senior vice president, business development, m-Qube. "Gay.com provides PlanetOut with another avenue to monetize their properties by using wireless to provide their content directly to members. We are pleased to provide global cross-carrier delivery, content management, billing and settlement to help PlanetOut build an extensive mobile channel for their growing member network."
PlanetOut has secured the short code PRIDE (#77433) and will aggregate and market the company's mobile services and mobile storefront through its network of sites, including Pride.com, Gay.com and PlanetOut.com.
About PlanetOut Inc.
PlanetOut Inc. is a leading global online media company offering consumer services, news and entertainment to the lesbian, gay, bisexual and transgender community. The company serves its growing base of approximately 3.4 million active members worldwide through a comprehensive group of branded businesses featuring diverse chat, news, entertainment, travel, dating, personal finance, career, shopping and community services at Gay.com, PlanetOut.com and Kleptomaniac.com. PlanetOut, based in San Francisco, offers FORTUNE 1000 advertisers access to what it believes to be the most extensive network of gay and lesbian people in the world. Gay.com ranked number one, among all websites measured, for average time spent per visitor in September, October and December 2004, according to Nielsen//NetRatings' Loyalty Stickiness Report for at-home visitors in the U.S.
About m-Qube, Inc.
m-Qube enables world-class companies to build a mobile channel by providing the most comprehensive technology and services available. The company provides a single interface for connectivity, content management, application development, monitoring, billing and cross carrier transport to enable brands of all types to offer their consumers a wide variety of mobile products including music, images, messaging, games and other mobile applications. m-Qube has the ability to distribute interactive content to more than 160 million wireless subscribers in North America. The company works with major wireless carriers including Verizon Wireless, Cingular Wireless, T-Mobile Sprint, Nextel, Bell Mobility, Rogers Wireless and Telus Mobility and with major brands, content providers and media companies worldwide. Headquartered in Boston, Massachusetts, m-Qube has offices in Bellevue, Washington, Toronto, Ontario and sales offices across other major US cities. For more information, visit www.m-Qube.com.
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