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WirelessDevNet.com Press Release
Wherify and ModeLabs Announce Agreement for Location-Based Services in Europe
REDWOOD SHORES, Calif.-- Feb. 23, 2005 -- Wherify Wireless, Inc. (Wherify has entered into a definitive agreement and plan of merger with IQ Biometrix, Inc. (OTCBB:IQBX)), a leading developer of wireless location products and services, and ModeLabs (Paris-Saint Thibault 77, France), a provider of vertical application devices and turn-key service solutions for operators and distributors, today announced an agreement that would position the two firms as key players in the European Location-Based Services market. Under the agreement, the two firms will partner to offer Wherify's location-based services solution and the award-winning Wherifone G550(R) GSM/GPS Locator Phone to wireless operators and subscribers in France. ModeLabs will have exclusive rights to distribute the Wherifone and Wherify-enabled location services in France via Blueway's -- its wholly-owned subsidiary of ModeLabs -- 2000 points of distribution, with the potential to expand services into other European countries.
"We're very pleased to work with ModeLabs and Blueway to bring Wherify to the European marketplace. Europe is a natural fit for Wherify's Location-Based Services," said Timothy Neher, Founder and CEO of Wherify. "Wherify's managed location-based services can add value to people's lives by letting them locate and stay in touch with loved ones and extended family, grandparents and children. Businesses with delivery and dispatch requirements find they can improve their efficiency and reduce communications costs."
"ModeLabs brings unique GSM service offerings to the market by combining specialized mobile services with dedicated GSM handsets to provide new services, and new value for mobile consumers. With Wherify's technology, ModeLabs will market a unique offering that combines GSM voice calling and accurate GPS location into a very small, easy-to-use phone that will substantially develop new added value usages for several targeted market segments, such as elderly and professionals," said Stephane Bohbot, CEO of ModeLabs. "We think that Wherify's technology offers real value for both operators and consumers alike -- its managed services model adds that extra level of consumer friendliness that has been missing from the LBS market, and will be an important component of a successful service."
About The Wherifone
The Wherifone provides affordable peace-of-mind to the modern mobile family. The slim, small and lightweight Tri-Band GSM cell phone (900/1800/1900 Europe) weighs under 70 grams and features incoming and outgoing calling, five programmable buttons for one touch dialing, a built-in two-way speakerphone, a headset jack, and a backlit LCD display. The absence of a traditional dial pad helps parents and caregivers manage the expense of out-going calls, and provides ease-of-use. The cell phone is supported by a Location Service Center which can be accessed 24 X 7 by telephone or the Internet to retrieve a precise location using Enhanced-GPS technology, which can be plotted on both street maps and aerial photographs. Wherify's patented integration of digital wireless and global positioning technologies provides an unprecedented level of location performance that does not require satellite line-of-sight, and can pinpoint a device's location with a high degree of accuracy inside most vehicles, homes or offices.
Small businesses can also use the Wherifone to manage and communicate with mobile workers, and to manage the location of small fleets of trucks or delivery vehicles and coordinate dispatch destinations with drivers. The preprogrammed one-touch dialing buttons also help the small business owner manage communications expenses. The absence of a traditional dial pad prevents workers from using the Wherifone for personal calls and incurring unauthorized expenses, while at the same time insuring they can make necessary calls to up to five pre-defined locations.
About ModeLabs
The "Mobile-On-Demand Company": Located in Paris (Saint Thibault 77 and Levallois 92) with offices in UK, China, Germany and Italy, ModeLabs delivers to fix and mobile telecom operators and distributors complete solutions that combine dedicated terminals with services, to help them grow their ARPU (average revenue per user). With both a product and a services culture, ModeLabs benefits from the convergence and hyper segmentation trends on the telecom markets. Seen as a new player in the Mobile Industry, ModeLabs is able to specify, engineer and distribute innovative offers of mobile accessories, handsets and services to the French and European marketplace.
Its distribution subsidiary -- ATS Blueway -- distributes in France and Europe, mobiles accessories, handsets and telecom services to retailers, telecom specialists, multi department stores, mass merchandisers and telecom operators. For more information visit the company's websites at www.modelabs.com and www.blueway.com.
About Wherify Wireless
Wherify Wireless, Inc. is a privately held developer of patented wireless location products and services for communication, supervision, safety and protection. Wherify has entered into a definitive agreement and plan of merger with IQ Biometrix, Inc. (OTCBB:IQBX). Wherify's technology can satisfy the requirements of many applications, including personal safety, fleet management, property and asset tracking, law enforcement, animal identification, and to assist individuals with unique and special needs. Wherify's patented location service engine integrates the U.S. government's Global Positioning System (GPS) and wireless communication technologies to enable customers to obtain real-time location information for individuals and property through the Internet or any Wherify device. Founded in March 1998, Wherify Wireless is located in Redwood Shores, California. For more information visit the company's website at www.wherify.com.
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