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WirelessDevNet.com Press Release
YellowPepper Launches Mobile Music Services Suite
BOSTON Feb. 23, 2005-- YellowPepper, a leading mobile services provider that simplifies and accelerates the deployment of interactive, revenue generating mobile wireless services, today announced the addition of its Mobile Music Services Suite. YellowPepper's newest offering provides music labels, consumer brands, advertisers and resellers with a set of products and services designed to leverage the growing demand for music-related content for mobile phone users.
At the core of YellowPepper's Mobile Music Services Suite offering is its music recognition capability, whereby an individual can dial a phone number and hold a mobile phone near a music source such as a radio or TV; artists and songs are then identified and communicated via text message. YellowPepper is the first mobile services provider to take the core music recognition offering a step further, enabling consumers to download additional rich content to their mobile phones not available anywhere else. As part of this extended services value chain, mobile users can now customize their phones with "wardrobe content" - exclusive original content that reflects an individual's tastes - including a wide catalog of track-specific ring tones, favorite wallpapers and screenshots.
"The scope of our Mobile Music Services Suite is beyond any current offering available in the U.S. and abroad," said Carol Erickson, President and Chief Technology Officer of YellowPepper. "YellowPepper understands that huge numbers of mobile phone users want depth in content beyond basic SMS promotions. We've answered this demand with innovative, original offerings that drive consumer engagement over the long term."
In a recent Consumer Mobility Study by research firm In-Stat/MDR, U.S. mobile subscribers stated that they are extremely interested in moving beyond basic ringtones and purchasing more full-featured music/audio services for their wireless phones including music and news/talk content available as downloadable content or on-demand. The most popular service concept is the ability to download MP3s or other digital music files directly to wireless handsets, followed closely by the ability to listen to streaming music on demand.
"This announcement is a call to action for major labels, as well as consumer brands, to 'gut-check' their mobile marketing activities and partnerships, and adopt a new service that will drive consumer purchases at the most targeted point of contact - the mobile phone," added Erickson. "Music labels should take a hard look at their campaigns and partnerships, and ask if they are achieving the returns they want and expect from their efforts. If not, there is a disconnect in the mobile wireless value chain from the point of initial customer contact to when they make a purchase or participate in community or branded activities which generate revenue. YellowPepper is well positioned and prepared today to be a partner in this untapped channel to customers."
About YellowPepper
YellowPepper is a mobile services provider that simplifies and accelerates the deployment of interactive, revenue generating mobile-marketing applications. YellowPepper offers a suite of solutions that support messaging (SMS/MMS), browsing (WAP/XHTML), media downloads (ringtones/graphics/videos/music) and client content applications (J2ME/BREW), and enables customers and partners such as Forbes, Dow Jones Newswires and Hill Holiday Connors to easily create, manage and deliver content to cell phone users around the globe. Headquartered in Boston, Massachusetts, YellowPepper is a global company with operations in North America and Europe.
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