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WirelessDevNet.com Press Release
24/7 Real Media and Vindigo Team to Bring Advertising to a Cellphone Near You
NEW YORK --Feb. 25, 2005--24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, and Vindigo, a leading U.S. mobile media company, today announced a strategic partnership to deliver one of the industry's first wireless applications protocol (WAP) advertising services.
24/7 Real Media and Vindigo have created a unique relationship, leveraging 24/7 Real Media's Open AdStream(R), as the platform to deliver WAP advertisements across Vindigo's suite of mobile products. WAP is a technology that enables mobile phones to access Web sites and their content, which have been developed specifically for mobile phones.
"As the leading provider of mobile media, Vindigo is poised to capitalize on the burgeoning market of mobile advertising," said Carrie Himelfarb, vice president, sales for Vindigo. "24/7 Real Media's Open AdStream is the only technology of its kind robust enough to enhance mobile advertisers' ability to target campaigns and effectively track results. Together, Vindigo and 24/7 Real Media will set the precedent for mobile advertising."
According to the Cellular Telecommunications Industry Association, the United States is the second-largest single pool of cell phone users in the world with 175 million mobile consumers. The cell phone is by far the most personal communication device for consumers and has become a coveted media platform for advertisers. The Mobile Marketing Association also estimates that mobile marketing in the US will increase to $5 billion by the end of 2005.
"Vindigo is the market leader in mobile media and is known for its execution of innovative campaigns for major advertisers," said Peter Fuller, executive director of the Mobile Marketing Association. "This partnership with 24/7 Real Media will provide advertisers greater reach through a turnkey ad model and result in an optimal experience for the consumer."
"Mobile marketing is the next evolution of online advertising," said Robert Tas, senior vice president, technology and media for 24/7 Real Media. "As online advertising continues to gain its share of marketing dollars, advertisers will continue to push the boundaries of online marketing. Using 24/7 Real Media's Open AdStream platform with Vindigo's products and services will demonstrate the benefits of standardized trafficking, tracking, reporting and targeting for mobile marketing. Vindigo is the premiere provider of mobile media products and services, and through this partnership, 24/7 Real Media and Vindigo will forge the path for mobile marketing as a viable online advertising medium."
Customers with WAP-enabled phones can view third party advertisements distributed via 24/7 Real Media's Open AdStream platform within Vindigo's WAP products. Customers will have the option to click on these ads, which will lead the user to a new page with opt-in e-mail capabilities for direct response or take the customer to the advertiser's own WAP site.
24/7 Real Media's Open AdStream is Vindigo's exclusive ad serving system for WAP advertisements.
About Vindigo
Vindigo is one of the industry's leading mobile media companies. The company develops and distributes mobile content to consumers through a network of partnerships that includes all tier-one U.S. wireless carriers. Vindigo publishes original content and partners with leading consumer brands, such as MapQuest and The New York Times, to power more than 20 mobile media services including wallpaper, ringtones, news, maps, entertainment and sports. Vindigo also provides a full suite of mobile marketing solutions to more than 100 advertisers, including Cadillac and MasterCard. Vindigo is a wholly owned subsidiary of For-Side.com, one of the largest mobile content companies in the world. Visit www.vindigo.com for more information.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.
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