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WirelessDevNet.com Press Release
Interchange Launches SMS LOCAL Wireless Local-Search and Nationwide Directory Assistance Beta
LAGUNA HILLS, Calif.-- Jan. 14, 2005 -- Interchange Corporation (NASDAQ:INCX), a leading provider of local and national paid-search services, today launched its new SMS LOCAL(TM) wireless local-search beta. SMS LOCAL enables consumers to quickly and easily search for products, services and businesses by location using text-message (SMS) enabled mobile phones and devices.
Using the shortcode 56225 (L-0-C-A-L on most phones), SMS LOCAL provides fast access to millions of national and local U.S. business listings by product, service, business name, and location, including proximity to landmarks. SMS LOCAL returns listings containing business name, address, phone number and distance.
"SMS LOCAL is designed to allow wireless users to search for local businesses, products and services easily. It brings the power and flexibility of our proprietary Keyword DNA(TM) local-search technology directly to consumers via their text-message enabled mobile phone or device," said Heath Clarke, Interchange CEO. "This represents a strategic step in our mission to enable consumers and businesses to find and connect with each other -- anytime, anywhere. Not only is SMS LOCAL much more flexible than current 411 directory assistance services, it represents a substantial cost saving to consumers each time they use it. Our goal is to make the easy to remember LOCAL shortcode as ubiquitous to SMS directory assistance in the future as 411 is today."
How to use SMS LOCAL:
Simply enter the product, service or business you need with location and text-message it to LOCAL (56225). For example, sending "parking near LAX" to 56225 will result in the nearest businesses to LAX that provide that service. Visit www.smslocal.com for more information.
The LOCAL shortcode (56225) is currently available on text-message enabled mobile phones and devices on the Verizon and Nextel networks, with additional network carrier coverage planned. SMS LOCAL is provided to consumers free of charge by Interchange (carrier charges may apply).
Once released from beta, SMS LOCAL will be available on a private-label basis and as an addition to Interchange's Local Direct(TM) search and advertising platform, thereby providing Local Direct clients with both Internet and nationwide wireless local-search and directory assistance services.
About Interchange
Interchange Corporation (NASDAQ:INCX) provides paid-search services that enable businesses to reach consumers through targeted online advertising. Interchange serves the sponsored listings of local and national advertisers in response to consumer search requests from its Search Distribution Network. Interchange's Local Direct(TM) search and advertising platform delivers geographically-targeted search results to consumers. Local Direct can be licensed to websites and search engines that provide local business information and serve local advertisers. Local Direct is powered by Interchange's Keyword DNA technology.
Interchange's search services are available at www.epilot.com and www.smslocal.com. For more information, visit Interchange's corporate website at www.interchangeusa.com.
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