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WirelessDevNet.com Press Release
Mobile Operators at Risk of Losing $6 Billion Due to Multimedia Messages Interoperability Problems
NEW YORK-- Jan. 20, 2005--
Mobixell Networks analysis finds that up to 20% of MMS messages sent may encounter interoperability problems
According to recent market surveys, among them a study by Juniper Research, the global Multimedia Messaging Service (MMS) market will reach $42.5 billion in 2005.
In a report titled "MMS Markets" Juniper notes that, "revenues gained from the Multimedia Messaging Service (MMS) market will reach $161.3bn in 2009, by which time it will be well-established as a day-to-day feature of the mobile mass market. Yet so far, MMS has failed to deliver on promise for many of its users and its potential to enrich mobile communications has not been realized." The report is available at www.juniperresearch.com
These surveys found that although providers are seeing significant growth in MMS usage, MMS has so far failed to deliver on its revenue promise - specifically, due to problems of handset compatibility and interoperability.
A new study by Mobixell revealed that the picture is even more dramatic. Mobixell's findings indicate that companies not implementing media adaptation solutions stand to lose up to $6 billion in lost MMS revenues. Further key findings included especially high rates - up to 20% - of MMS message delivery failure due to interoperability problems.
In order to quantify the percentage of MMS revenues lost, Mobixell analyzed terminal-to-terminal test results, weighted according to traffic behavior in several leading mobile provider networks. This analysis conclusively shows lower MMS revenues due to interoperability issues.
"Simply put," said Samuel Keret, Vice President of Marketing and Business Development of Mobixell Networks, "if an MMS message is not delivered successfully, the mobile provider not only earns nothing - but also actually loses money in slower network infrastructure Return on Investment, increased calls from dissatisfied users to call centers, and overall lower customer satisfaction. The study we conducted definitively shows that about 20% of MMS messages are at risk of delivery failure - and thus 20% of potential MMS revenues are at risk."
To receive Mobixell's detailed analysis and share our findings, please email to Mobixell's marketing business analyst, Mr. Freddy Friedman at: freddyf@mobixell.com
About Mobixell Networks
Mobixell Networks provides top performance multimedia adaptation processing and delivery solutions to the mobile multimedia market. Mobixell's line of Rich Media Service Center (RMSC(TM)) solutions enables the delivery of multimedia content to the many and diverse mobile end user devices. Mobixell solutions are commercially deployed worldwide. Mobixell Networks is a US based company established in 2000. For more information, please visit http://www.mobixell.com.
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