|
Newsletters
|
|
|
|
|
|
WirelessDevNet.com Press Release
World First One-Number Text and Voice Voting
World First One-Number Text and Voice Voting
The world’s first mass voting system to use the same phone number for both text and voice responses has given a perfect performance during its debut in Sweden.
Developed by Telsis and operated by Swedish telco TeliaSonera, the MegaCall system received its trial run in support of the live television programme Idrottsgalan (Sports Gala) in which viewers across Sweden vote for their favourite sporting personality.
For the first time, people were able to use the same phone number to vote by text message over the Telia mobile network, or by voice call from any mobile or land-line telephone.
Supplied by Telsis seven years ago, Telia’s MegaCall system handles over 100 million premium rate voice calls a year. Just one month ago, Telsis won a multi-million euro order to enhance MegaCall to support text and voice voting to the same number, creating the first service of its kind anywhere in the world.
“The new SMS service has been wanted for a long time and will make things easier for television audiences,” says Hans Hernborn, responsible for telephone and SMS voting at Sweden’s public television station SVT. “It will prove its true value when all mobile operators can use it.”
“Idrottsgalan was very much a trial run but we were delighted with how MegaCall performed,” said Telia mass calling product manager Stewe Wahlström. “We aim to have it fully-enabled by the summer, well in time for the autumn start of the peak TV viewing period. People will be able to vote from mobile phones on any network, and we will be delivering real-time running vote totals direct to studios, enabling a new-level of audience interaction.”
Telsis voting solutions like MegaCall let operators comfortably handle national-scale real-time voting events that concentrate millions of text votes in just minutes. Call and text management, winner selection and data collection are handled centrally while an event management platform enables customers, such as brands and broadcasters, to configure and run their own text and voice events using a conventional Web browser.
The enhancements to MegaCall include the first deployment in Sweden of the Intelligent SMS Router, the revolutionary carrier-grade platform developed by Telsis, now firmly established as the de-facto standard in next-generation messaging infrastructure. Mobile operators including members of the Vodafone and T-Mobile groups are already users and the SMS Router is distributed globally by Ericsson.
Within MegaCall, SMS Routers receive text votes directly from the mobile networks over SS7 MAP, avoiding the SMSC bottlenecks that restrict throughput in legacy networks.
With its headquarters, research and production site in the UK, Telsis (www.telsis.com) has sales and support operations in Germany, Italy, The Netherlands, Spain, Singapore and Australia. The company offers a range of carrier-grade infrastructure platforms including intelligent SMS Routers, IN service control points, switches, protocol converters and advanced IVR solutions that support a wide variety of innovative value-added text and voice services. Telsis products are in use with major fixed and mobile network operators around the world.
|
|
|
