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WirelessDevNet.com Press Release
THQ Wireless, the NFL and PLAYERS INC Team Up for Wireless MVP Vote During Telecast of Super Bowl
CALABASAS HILLS, Calif., Jan. 27 -- THQ Wireless
Inc., a subsidiary of THQ Inc. (Nasdaq: THQI), announced today a new text
messaging campaign with the National Football League (NFL) and PLAYERS INC for
the most valuable player (MVP) during the Super Bowl XXXIX telecast on Sunday,
February 6, 2005 on FOX. The cross-carrier promotion is powered by THQ
Wireless' mobile messaging arm, MINICK USA, and allows fans nationwide to cast
their vote for the game's MVP via their wireless device. On game day,
broadcasters are expected to announce the promotion where fans can text "MVP"
to 88288 to receive voting instructions.
"This announcement marks THQ Wireless' second premium messaging campaign
with the NFL and PLAYERS INC and speaks to the growing trend of sports leagues
utilizing cutting-edge mobile applications to interact with their fans," said
Tim Walsh, president of THQ Wireless. "We are pleased to offer our partners
the opportunity to expand their wireless offerings through MINICK with its
proven strength and experience hosting large-volume TV voting campaigns."
MINICK, who launched its U.S. operations back in August of 2004, is a
leading service provider for TV related messaging applications in Europe and
its applications and infrastructure are uniquely tailored to support high
volumes of messages and billing transactions. MINICK has successfully enabled
Premium SMS voting campaigns for high profile TV shows such as Big Brother,
Pop Idol and the MTV European Music Awards.
"The NFL continues to work with THQ Wireless to create innovative mobile
voting campaigns that allow fans to be a part of the action," said Evan Kamer,
senior director, new media for the NFL. "The Super Bowl MVP vote is a
critical part of the game day experience and we expect fans across the country
to participate."
"Wireless is one of the most innovative new technologies to come along
that has really allowed fans to get the NFL experience from anywhere at
anytime," said LaShun Lawson of PLAYERS INC. "Whether at home or at a Super
Bowl party, fans can make a difference by voting for the best player on the
field on football's biggest day of the year."
About THQ Wireless:
THQ Wireless Inc., a subsidiary of THQ Inc. (Nasdaq: THQI), is a global
leader in mobile entertainment, offering a wide range of wireless products,
including games, personalization products, information services and messaging
based on top licenses such as the WWE(TM), Star Wars, popular Nickelodeon
properties and professional sports leagues including the NFL, NBA, NHL, MLB
and the NHRA. In addition to wireless entertainment products, THQ Wireless'
controlling interest in MINICK gives the company access to one of the largest
premium messaging networks in the world in order to offer a broad range of
services from content distribution to mobile marketing campaigns and place the
company at the forefront of this rapidly growing messaging market.
Headquartered in Calabasas, California, THQ Wireless has offices worldwide, in
addition to distribution agreements through wireless carriers across the
globe. Further information can be found at http://www.thqwireless.com.
About THQ:
THQ Inc. is a leading, worldwide developer and publisher of interactive
entertainment software for a variety of hardware platforms including those
manufactured by Sony Computer Entertainment America Inc., Nintendo and
Microsoft as well as PC CD-ROM and wireless devices. The THQ web site is
located at http://www.thq.com. THQ, THQ Wireless and their respective logos are
trademarks and/or registered trademarks of THQ Inc.
About PLAYERS INC
Formed in 1994, PLAYERS INC is the for-profit licensing and marketing
subsidiary of the NFL Players Association. Representing over 1,800 active and
3,000 retired NFL players, PLAYERS INC "takes the helmets off" the players and
markets them as personalities as well as professional athletes. PLAYERS INC
activities include retail licensing, corporate sponsorships, special events,
radio and television projects, publishing and other promotional programs.
PLAYERS INC schedules more than 3,500 NFL player appearances each year. For
more information, please visit http://www.nflplayers.com.
About MINICK:
MINICK is the pioneer of interactive mobile applications and
infrastructure solutions. Founded in 1994, MINICK develops and operates mobile
services for network operators such as Vodafone, T-Mobile, Telefonica, and
Orange, for media companies such as MTV, RTL Newmedia, Endemol, Warner Bros.,
Universal Music and Sony Music as well as for corporate clients in mobile
direct and dialogue marketing. The company has built one of the largest
premium messaging networks in Europe and North America, and operates its own
SMS and MMS centers with direct connections to the mobile networks. MINICK has
offices in Germany, Spain, Sweden, Switzerland, the United Kingdom and the
United States. More information can be found at http://www.minick.net.
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