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WirelessDevNet.com Press Release
Fantastic Four Suite of Mobile Products by MFORMA
BELLEVUE, WA – July 13, 2005 – MFORMA Group, Inc., the leading global publisher and distributor of mobile entertainment, has launched a suite of mobile products based on FANTASTIC 4, the new Twentieth Century Fox motion picture event. The suite of Fantastic 4 products includes a state-of-the-art mobile game plus wallpapers, cell phone themes, voice tones, ring tones and ring backs based on defining scenes and voice clips from the movie. The products are being released amid the biggest marketing campaign ever conducted by MFORMA for the launch of mobile products. MFORMA’s global marketing activity, conducted in conjunction with Marvel, Activision, Twentieth Century Fox, and Fox’s global promotional partners, comprises more than 25 individual campaigns running concurrently in 20 countries around the world.
“The amount of assets and effort poured into the launch of the Fantastic Four mobile products is unheard of,” said Daniel Kranzler, MFORMA CEO. “This is truly a global mobile marketing event. Not only are we releasing the Fantastic 4 mobile products on more handsets, in more countries, and in more languages than we have ever done for any previous product launch, we have orchestrated, with Marvel and Fox, a worldwide marketing blitz surrounding an entire suite of interrelated, high quality mobile products.
The Fantastic 4 promotional campaigns are running on virtually every marketing channel—outdoor print and cinema ads, TV, online, in-store point-of-sale, and SMS and MMS campaigns. MFORMA, with the largest direct distribution network in the world, is taking full advantage of its global presence as well as the tremendous global interest in Fantastic 4, one of Marvel’s most exciting and well-known franchises.
Nearly all major wireless operators around are supporting the launch of Fantastic 4 in one way or another. A steady stream of promotional campaigns are rolling out in conjunction with the launch of the Fantastic F4 movie around the world. Fantastic Four microsites are going up, as well as ads at the cinemas and in customer magazines and movie magazines. MMS and SMS campaigns and even TV campaigns reaching millions of people are being launched by carriers and partners, some of whom are spending more on the launch of Fantastic 4 than they have ever done for any other mobile game. The Fantastic 4 products are also being advertised in Marvel comics and at wireless retail stores around the world.
“We are very pleased with the high quality of the Fantastic 4 suite of mobile products, and with the exceptional effort MFORMA has put forth in orchestrating the global Fantastic 4 mobile marketing initiatives all timed with the worldwide launch of the movie,” said Bruno Maglione, president of Marvel International. “We feel certain that the concerted marketing activity will result in Fantastic 4 mobile products getting into the hands of more mobile users faster than ever before. All over the world--In the United States, United Kingdom, France, Germany, Spain, Brazil, China, India, Malaysia, Australia—networks will be buzzing.”
“It has been gratifying working with MFORMA, Marvel’s chosen mobile partner, promoting the Fantastic 4 mobile products,” said Tomas Jegeus, EVP International Theatrical Marketing for Twentieth Century Fox. “Mobile is a very exciting new medium and the launch of Fantastic 4 is a massive event. We are engaging Fox’s marketing partners all over the world who all recognize the tremendous potential to reach millions and millions of people through the powerful medium of mobile.”
About MFORMA Group, Inc.
MFORMA is a leading global publisher and distributor of mobile entertainment. MFORMA provides wireless operators and their customers with the world's best content and brands, and provides developers and brand owners with the shortest route to market. MFORMA’s customers include more than 100 of the world’s leading wireless carriers. In addition to the industry's most comprehensive catalog of BREW, Java, SMS, MMS, and WAP games, MFORMA also provides sports, lifestyle, and information services subscription products. MFORMA’s carrier-grade platform manages the delivery of downloadable games and applications for some of the world’s largest carriers. With MFORMA, wireless operators can choose to utilize any or all of the MFORMA resources—tools, platforms and/or content. MFORMA is headquartered in Bellevue, Washington, USA with facilities in Los Angeles, San Francisco and San Diego; London and Manchester, England; Shanghai and Beijing, China; and Seoul, Korea.
About Fantastic 4, the movie
Prepare for the FANTASTIC as the creators of X-Men and Spider-Man bring us FANTASTIC 4. After being exposed to cosmic rays, the crew of an experimental spacecraft returns to Earth with unique superhuman powers. As a team of four--Mr. Fantastic, Invisible Woman, The Human Torch and The Thing--take the world by storm, using their newly gained abilities for the benefit and advancement of the human race, as well as to thwart the nefarious plans of their steely-eyed, iron-fisted nemesis, Dr. Doom.
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