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WirelessDevNet.com Press Release
Argogroup Assures the Quality of End-to-End 3G Video Calling
Surrey, UK, 14 July 2005 – Argogroup, the leader in user experience optimisation for mobile services, has announced that it has implemented the first phase of end-to-end 3G video calling over Circuit Switched Data (CSD) into its award winning User Experience Optimization platform Monitor Master.
As 3G becomes more mainstream, services that were little more than novelties under GPRS are becoming viable sources of revenue for the first time. However, the success and quality of these services are the critical factors that determine revenue, profit and customer churn. Argogroup’s Monitor Master works by creating a video call and checking at a protocol level that a video call can be established and sustained between two terminals. This functionality gives operators invaluable visibility of the quality of their service with the intelligence to modify and amend any problems contributing to an unsatisfactory user experience.
Commenting on the announcement, Paul Nerger, senior vice president, Argogroup, said, “Delivering new services quickly is one differentiator which helps operators attract new consumers, but the delivery a consistent, high-quality user experience is the key differentiator to retain customers that are prepared to pay for premium data services – and it isn’t easy. We have always maintained an aggressive schedule to add new and exciting services into each subsequent release of our Monitor Master platform. We must ensure that operators worldwide have the tools at their disposal to assure the quality of the services that they deliver to their customers – both today and tomorrow. Video calling is a good example; our architecture supports the rapid introduction of new protocols and stacks. We were able to quickly add support to test and assess the quality of 3G video calling for the benefit of our customers”
Winner of the GSMA Best Infrastructure/Network Solution Product 2004 and Frost & Sullivan’s Excellence in Technology Award 2004, Monitor Master is a user experience optimisation platform. It mimics real users doing real things on mobile devices, identifying issues that affect the user experience including usability, compliance, interoperability and performance. It is 300 times more efficient than manual testing and the one platform supports the assessment of all mobile technologies available such as SMS, EMS, MMS, WAP, J2ME, ring-tones, graphics, video, Interactive Voice Response (IVR), e-mail and Web.
About Argogroup
Argogroup specialises in optimizing user experience for mobile services, a discipline that focuses on the interaction between network, service and handset. The company’s two software products - Monitor Master and Device Master - help handset manufacturers and mobile operators test, monitor and develop products and services so that users spend more time and money on them.
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