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WirelessDevNet.com Press Release
Rocket Mobile Surges Past the One Million Download Mark With Song IDentity
LOS ANGELES, July 27 Rocket Mobile(R), a leading provider
of mobile phone software, today announced that its Song IDentity music
recognition application, developed for QUALCOMM's BREW solution, has reached
the one million download mark.
Song IDentity won the "Best Entertainment Application" and "People's
Choice" Awards at the fifth annual BREW 2005 Developer Awards held this past
June during the BREW 2005 Conference, and is the only mobile handset music
recognition application live on operator networks in North America. The Song
IDentity application provides users with the ability to record a 10 second
snippet of music to identify the artist, song and album. The service also
provides the user with an option to purchase the ringtone after successful
music recognition.
"Reaching the one million download mark is a tremendous milestone for Song
IDentity. People are truly amazed when they use the application and
experience the music recognition service on their handset," said Wayne Yurtin,
president and CEO of Rocket Mobile. "We are thrilled with the success of Song
IDentity, and credit the BREW solution with providing an optimum application
development and execution environment that has allowed us to bring the
application to market quickly and easily."
"The popularity of Rocket Mobile's Song IDentity application is an
excellent example of the type of compelling music applications available
through QUALCOMM's BREW solution," said Tom Grieco, senior director of BREW
Developer Relations for QUALCOMM Internet Services. "The fact that Song
IDentity has been available for less than a year and has had such a rapid rise
to the one millionth download figure is proof that mobile music applications
are becoming more sophisticated and compelling."
Built using QUALCOMM's BREW solution, the Song IDentity application
recognizes music anywhere. Users simply hold their mobile phone to any music
source and Song IDentity records a music sample and sends it to the backend
servers for recognition. The music and ringtone category has been one of the
fastest growing areas in the wireless industry and Song IDentity complements
wireless operators overall music strategy.
QUALCOMM's BREW solution is designed to meet the distinct and varied needs
of wireless operators, handset manufacturers, publishers, developers and end
users around the world. BREW products and services include: an open,
extensible client platform that supports robust systems and application
software including personalized and branded user interfaces for mass market
devices; a J2EE(TM)-based, modular delivery system that enables the
distribution of content, applications and user interfaces to wireless devices
across all air interfaces; a dedicated professional services team that
supports the integration of customized implementations; and the wireless
industry's first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
solution can make the wireless visions of innovative companies a reality.
About Rocket Mobile
A privately held Silicon Valley-based firm, Rocket Mobile, Inc. is a
leading developer of mobile phone applications and mobile messaging
technologies for handset OEMs. Rocket Mobile designs, develops and licenses
applications and technologies for mass-market mobile phones. Rocket Mobile's
messaging portfolio includes client-side technology for enabling handset
manufacturers to integrate SMS (Short Message Service), EMS (Enhanced
Messaging Service), MMS (Multimedia Message Service), IM (Instant Messaging),
and Mobile Browsing (cHTML/HTML/WAP) capability into their handsets. Rocket
Mobile is a QUALCOMM Elite(R) BREW Developer with U.S. headquarters in Los
Gatos, Calif. For additional information on Rocket Mobile, visit:
http://www.RocketMobile.com.
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