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WirelessDevNet.com Press Release
CellStory Launches Mobile CRM Solution for Realtors(R) That Transforms Camera Phone Into Real-Time
NEW YORK, CellStory(TM), a leading provider of mobile marketing and sales applications for dynamic markets, today announced the beta release of CellStory for Realty(TM), a mobile CRM solution that transforms a camera phone into a real-time sales and marketing tool for real estate professionals. The solution enables Realtors® to build professionally designed web pages on-the-fly from any property location and deliver them via their mobile phone directly to buyers and online property listings.
CellStory for Realty makes it easy to capture digital pictures, video and audio and combine this multimedia content with custom marketing language. Within minutes, Realtors® can build a professional listing while still on- property and then immediately send the listing in a convenient and standard web-based format to potential buyers and partners. Realtors® also can simultaneously send the property listing to multiple listing sites, including their own, helping real estate professionals reach more buyers in less time.
Ultimately, CellStory for Realty was designed to improve productivity and free Realtors® from the complexities of technology and time-consuming task of web development. CellStory's Beta Partner Program has been established to ensure CellStory for Realty meets the requirements of agents in the field. "CellStory is dedicated to providing real estate professionals with products and services uniquely tailored to their needs. We will work with our beta partners to ensure that CellStory for Realty has the features and benefits that brokers demand," said CellStory President and CEO Bill Oliver.
"CellStory gives Realtors® an advantage over other agents by delivering a fast, convenient and direct connection to property buyers and sellers," said Oliver. "CellStory lets you focus on building relationships, not HTML pages. If you can use your phone, you can build a cellstory." Realtors® that adopt the CellStory solution can get their listings to market faster. And in high- growth markets where property can list and sell within just a few days -- or even hours -- speed matters.
The complete solution includes the following applications and services:
CellStory Mobile application
Unlimited usage of pre-defined CellStory templates for real estate
professionals
Unlimited access to the CellStory design tools for the development of
custom listing templates
To build a property web listing, or cellstory, the real estate agent relies on a series of prompts delivered over his or her cell phone. These prompts, or script, are customized by the user using a web-based, point-and- click interface. Once at the property, the agent launches CellStory Mobile from their mobile phone and is prompted to input prescribed data and images in plain English.
When satisfied with the information gathered, the agent selects a template to display the information from a library of pre-existing or user-defined templates. Attributes like color, image positioning, contact information and others can be modified on-demand.
CellStory is actively seeking qualified real estate agencies and independent Realtors® for membership in its Beta Partner Program. Charter members receive the full CellStory for Realty beta application, service and support for one year at $29.99 per month. CellStory for Realty(TM) will be released to the general market later this year for $49.99 per month. A 30-day free trial is also available at http://www.cellstory.com . The beta version is compatible with all Series 60 Nokia camera phones. Announcements for support for PalmOS, Java, BREW and Windows Mobile phones will be made in Q3 2005.
About CellStory
CellStory is a leading provider of mobile sales and marketing applications for dynamic markets helping sales representatives become more productive and ultimately build better relationships with more customers in less time. The flexibility and mobility of CellStory frees sales professionals from their computer, improving communications between buyer and seller. For more information, visit http://www.cellstory.com .
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