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WirelessDevNet.com Press Release
Picsel Announces BREW(R) Extension to Enable File Viewing for Mobile Users
SAN DIEGO, BREW 2005 Conference, June 1 -- Picsel
Technologies Ltd., a provider of solutions that enable intuitive interaction
with rich content on small screen devices, today announced the availability of
its BREW extension, which will enable rich email attachment viewing
capabilities on QUALCOMM's BREW solution to mobile users. Picsel will be
demonstrating their Email Attachment Viewer at Booth #64 at the BREW 2005
Conference, being held June 1-3 in San Diego.
Picsel's BREW extension will enable BREW publishers and developers to
leverage Picsel's powerful content delivery platform through Picsel Email
Attachment Viewer, which allows users to view and intuitively navigate all
types of documents, including Microsoft(R) Office, HTML and Adobe(R) PDF
documents. The functionality delivered by the application enables superbly
rich and varied email attachment delivery on mobile phones through a single
user interface, which actively encourages the user to download and view more
content on small screens.
"QUALCOMM has clearly established itself as a world leader in mobile
communications and we are pleased to be working with them to catalyze the
evolution of the mobile user experience," said Dr. Jack McGinley, Director of
Customer Support, Picsel. "We are delivering cutting edge mobile services
that enable lifestyle enhancing functionality through a seamless and fun user
interface. Our BREW extension offers developers the opportunity to enhance
their applications with our innovative technology bringing end users the
functionality they desire."
"QUALCOMM is excited to be working with Picsel to bring this BREW
extension to our publisher and developer community," said Tom Grieco, senior
director of BREW Developer Relations, QUALCOMM Internet Services. "Companies
like Picsel continue to create products that truly take advantage of the best
that the BREW solution has to offer. By doing so, they allow our publishers
and developers to create applications that deliver an enhanced mobile
experience to end users."
QUALCOMM's BREW solution is designed to meet the distinct and varied needs
of wireless operators, handset manufacturers, publishers, developers and end
users around the world. BREW products and services include: an open,
extensible client platform that supports robust system and application
software including personalized and branded user interfaces for mass market
devices; a J2EE(TM)-based, modular delivery system that enables the
distribution of content, applications and user interfaces to wireless devices
across all air interfaces; a dedicated professional services team that
supports the integration of customized implementations; and the wireless
industry's first global marketplace to support the monetization of
applications and services developed in all programming languages. The BREW
solution can make the wireless visions of innovative companies a reality.
Further iterations of Picsel's content delivery platform on the BREW
solution will embrace Internet browsing, Unified Messaging and other leading
edge mobile content services.
About Picsel Technologies
Picsel brings mobile content to life through a unique suite of patented
User Interface and application functionalities, which deliver an intuitive
user experience on the smallest of device screens. The company has offices in
Europe, Asia and the US which serve the following customers: Motorola,
Samsung, Sharp, Sony, Panasonic, NTT DoCoMo and BenQ. For more information,
visit www.picsel.com
About Picsel Email Attachment Viewer
Based upon Picsel's ePAGE multimedia content engine, Picsel File Viewer is
a flagship product designed to work without content re-engineering or the
presence of source applications, and can be deployed across a range of phones,
PDAs, games consoles, set-top boxes and in-car systems. Picsel File Viewer
enables users to view and intuitively navigate all types of documents,
including Microsoft Office, HTML, Adobe PDF and pictures, through a compelling
user interface which literally has to be seen to be believed.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.
Microsoft Office is a registered trademark of Microsoft Corporation in the
United States and/or other countries. Adobe is a registered trademark of
Adobe Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
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