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WirelessDevNet.com Press Release
Mobile TV: ABI Research Asks if There is Steak to go With the Sizzle
Oyster Bay, NY - June 2, 2005 - TV to the handset has had its detractors, and understandably so. Since a cellphone is a device for mobility, and watching TV requires the user to remain fairly still, how does TV to the handset make sense? Another critique is that analog television to the cellphone has existed for several years, and has hardly taken the world by storm.
Will TV to the mobile handset turn out to be just a hyped-up technology? "That doesn't seem likely" says ABI Research's principal analyst of semiconductor research, Alan Varghese. "For one thing, the concept of mobility does not necessarily mean that the user himself is moving; it could simply mean that he is not at his usual fixed locations. It could also mean that she is traveling in a train, bus or car, which, although mobile, does not preclude her from watching TV on her handset."
Secondly, adds Varghese, the take-rate of analog TV technology is not an accurate indicator of potential interest in TV to the handset. Analog TV had a lot of image quality problems and it rapidly drained the handset's battery. Current digital technologies will offer an enhanced user experience, and developments in both algorithm and circuit design will reduce battery drain to a few tens of milliwatts. Ultimately the steak behind the sizzle is industry momentum and mobile TV roadmaps; in recent news both Samsung and Nokia have announced multiple DMB and DVB-H handset designs, and operators Orange and O2 announced Mobile TV trials and deployments in the U.K.
ABI Research's recent study, Mobile Television Devices and ICs delves into the reasons for the cellular operators' initial lack of interest in mobile TV, and the developments of the last two years that have changed their thinking.
Another study, Mobile Broadcast Video Services, explains the technology behind mobile video broadcast services, the companies involved, and the revenue opportunities that will be created.
Founded in 1990 and headquartered in New York, ABI Research maintains global operations supporting annual research programs, intelligence services and market reports in automotive, wireless, semiconductors, broadband, and energy. For information visit www.abiresearch.com, or call +1.516.624.2500.
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